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Promotional management / Norman Govoni, Robert Eng and Morton Galper.
By: Govoni, Norman A. P
.
Material type: 
BookPublisher: New Jersey : Prentice-Hall, 1986Description: 578p + pbk.ISBN: 013731258X.Subject(s): ManagementDDC classification: 658.82 GOV
| Item type | Current library | Call number | Copy number | Status | Barcode | |
|---|---|---|---|---|---|---|
| General lending | MTU Kerry North Campus Library First Floor Main | 658.82 GOV (Browse shelf(Opens below)) | 1 | Available | 38888000316699 |
Total holds: 0
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| 658.812 ZEM Best practices in customer service / | 658.812 ZEM Best practices in customer service / | 658.82 BUR Promotion management / | 658.82 GOV Promotional management / | 658.827 AAK Brand portfolio strategy : creating relevance, differentiation, energy, leverage, and clarity / | 658.827 AAK Brand portfolio strategy : creating relevance, differentiation, energy, leverage, and clarity / | 658.827 BRA Brands : the new wealth creators / |