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Contemporary services marketing management : a reader / Edited by Mark Gabbott and Gillian Hogg.
Contributor(s): Gabbott, Mark
| Hogg, Gillian.
Material type: 
BookPublisher: London : Dryden Press, 1997Description: xiv,537p + pbk 25cm.ISBN: 0030990351 (m); 9780030990359.Subject(s): Customer services -- Marketing | Service industries -- Management | Service industries -- Marketing | Sales & marketing management | Business MarketingDDC classification: 658.8 GAB
| Item type | Current library | Call number | Copy number | Status | Barcode | |
|---|---|---|---|---|---|---|
| General lending | MTU Kerry North Campus Library First Floor Main | 658.8 GAB (Browse shelf(Opens below)) | 1 | Available | 38888000037766 |
Total holds: 0
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Includes bibliographies and index.