MTU Library Catalogue

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Strategy in practice / Cliff Bowman.

By: Bowman, Cliff.
Material type: materialTypeLabelBookPublisher: London : Prentice Hall Europe, 1998Description: x, 201p : ill ; 24 cm + pbk.ISBN: 013356486X (m); 9780133564860.Subject(s): Business planning | Strategic planning -- accounting | Business and Management | Business & Management | Business strategy | International businessDDC classification: 658.4012 BOW Summary: This text is designed to help experienced students & managers who are involved in, or who will be involved in, trying to debate their firm's strategy. The emphasis is on trying to answer fundamental questions about the firm's future direction.
Holdings
Item type Current library Call number Copy number Status Barcode
General lending MTU Kerry North Campus Library First Floor Main 658.4012 BOW (Browse shelf(Opens below)) 1 Available 38888000071997
Total holds: 0

Enhanced descriptions from Syndetics:

This work includes a look at how imaginative approaches to organizational structure can help a firm both gain and sustain advantages. It offers guidance as to how strategic change can be managed despite the influence of past routines and behaviours.

Includes index.

This text is designed to help experienced students & managers who are involved in, or who will be involved in, trying to debate their firm's strategy. The emphasis is on trying to answer fundamental questions about the firm's future direction.

Table of contents provided by Syndetics

  • A Sense of Strategy
  • The Customer Matrix
  • Sustaining Advantage
  • The Competitive Environment
  • Strategy, Structure and Processes
  • Strategy and Culture
  • Managing Strategic Change
  • Corporate Strategy