MTU Library Catalogue

Syndetics cover image
Image from Syndetics

Consumer behaviour : advances and applications in marketing / Robert East.

By: East, Robert.
Material type: materialTypeLabelBookPublisher: London : Prentice Hall, 1997Description: xxii, 356p. : ill. ; 24 cm.ISBN: 0133593169; 9780133593167.Subject(s): Consumer behavior | Sales & marketing | Consumerism | Behavioural theory (Behaviourism) | Market researchDDC classification: 658.8342 EAS Summary: Emphasizing research on consumer processes and issues that concern markets, this is a higher level text on consumer behaviour. The approach draws heavily on recent research but the origins of consumer behaviour problems are also covered.
Holdings
Item type Current library Call number Copy number Status Barcode
General lending MTU Kerry North Campus Library First Floor Main 658.8342 EAS (Browse shelf(Opens below)) 1 Available 38888000056188
Total holds: 0

Enhanced descriptions from Syndetics:

*More behavioural in orientation than most consumer texts. *Covers topics not covered well elsewhere, e.g. loyalty, brand equity, response to advertising, consumer satisfaction, the psychology of the retail environment.

Bibliography: p314-340. - Includes indexes.

Bibliography: p314-340. - Includes indexes.

Emphasizing research on consumer processes and issues that concern markets, this is a higher level text on consumer behaviour. The approach draws heavily on recent research but the origins of consumer behaviour problems are also covered.

Table of contents provided by Syndetics

  • I Introduction
  • 1 Ideas and Explanations
  • 2 In Consumer Research
  • I Consumer Patterns
  • 3 Loyalty
  • 4 Brand Equity and Brand Extension
  • 5 Stationary Markets
  • 6 Prices and Sales Promotion
  • II Reasons for Purchase
  • 7 Attitudes, Beliefs, Intention and Behaviour
  • 8 Predicting and Explaining Action
  • III Mechanisms of Choice and Consumption
  • 9 Information Processing and Judgement. Satisfaction
  • 10 Quality and Complaining
  • IV Applications
  • 11 The Response to the Retail Setting
  • 12 The Response to Advertising Issues for Consumer Behaviour
  • Appendix: Research: Issues and Methods