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Principles of marketing / Geoffrey Randall.
By: Randall, Geoffrey
.
Material type: 
BookPublisher: London : Routledge, 1993Description: vii, 249p.ISBN: 0415072662(pbk.) (No price); 9780415072663.Subject(s): Marketing | Sales & marketing | MarketingDDC classification: 658.8 RAN Summary: This work highlights key marketing elements such as promotion, segmentation, market information and research, and explains the concepts underpinning such topics.
| Item type | Current library | Call number | Copy number | Status | Barcode | |
|---|---|---|---|---|---|---|
| General lending | MTU Kerry North Campus Library First Floor Main | 658.8 RAN (Browse shelf(Opens below)) | 1 | Available | 38888000056683 |
Total holds: 0
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This work highlights key marketing elements such as promotion, segmentation, market information and research, and explains the concepts underpinning such topics.