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Case studies in marketing / edited by Anthony C. Cunningham, James J. Ward and Catherine KilBride.
Contributor(s): Cunningham, Anthony C
| KilBride, Catherine | Ward, James J | Irish Marketing Teachers' Association | Marketing Institute (Ireland) | University College, Dublin.
Material type: 
BookSeries: Irish studies in management.Publisher: Dublin : Oak Tree Press in association with the Graduate School of Business, University College Dublin, c1995Description: xiii, 201 p. : ill., 1 map ; 24 cm.ISBN: 1860760139.Subject(s): Marketing -- Ireland | Marketing -- Ireland -- Management | Sales & marketing management | Sales & marketingDDC classification: 658.8009415 CAS
| Item type | Current library | Call number | Copy number | Status | Barcode | |
|---|---|---|---|---|---|---|
| General lending | MTU Kerry North Campus Library First Floor Main | 658.8009415 CAS (Browse shelf(Opens below)) | Available | 38888000910640 | ||
| General lending | MTU Kerry North Campus Library First Floor Main | 658.8009415 CAS (Browse shelf(Opens below)) | Available | 38888000910657 | ||
| General lending | MTU Kerry North Campus Library First Floor Main | 658.8009415 CAS (Browse shelf(Opens below)) | 1 | Available | 38888000457774 |
Total holds: 0
"This book is the product of a competition sponsored by the Marketing Institute and run in association with the Irish Marketing Teachers' Association".
Includes bibliographical references.