Managing business relationships / David Ford ... [et al].
By: Ford, David
.
Contributor(s): Ford, David.
Material type: 
BookPublisher: Chichester [England] New York : J. Wiley, c1998Description: xii, 292 p. : ill. ; 23 cm.ISBN: 0471970751 (pbk.); 9780471970750.Subject(s): Business networks | Industrial procurement | Strategic alliances (Business) | Customer relations | Business and Management | Business & Management | Business strategy | Management & management techniquesDDC classification: 658.044 FOR Summary: The aim of this book is to bring some fresh ideas on managing business relationships to students and managers. The Industrial Marketing and Purchasing Group has been researching this area for many years and now present their findings.
| Item type | Current library | Call number | Copy number | Status | Barcode | |
|---|---|---|---|---|---|---|
| General lending | MTU Kerry North Campus Library First Floor Main | 658.044 FOR (Browse shelf(Opens below)) | 1 | Available | 38888000489389 |
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Enhanced descriptions from Syndetics:
The aim of this book is to encapsulate the research and understanding of the authors about the problems of companies operating in business markets, in a form that will excite the interest and assist the "thinking manager" and the current MBA student. The authors are all members of the IMP (Industrial Marketing and Purchasing) Group and have carried out a number of wide-ranging studies into the complex problems that companies have in managing their relationships with customers, suppliers and other partners in the business markets. Managing Business Relationship will provide the reader with a better understanding of the reality of business markets and the nature of strategy in these markets.
Includes bibliographical references and index.
The aim of this book is to bring some fresh ideas on managing business relationships to students and managers. The Industrial Marketing and Purchasing Group has been researching this area for many years and now present their findings.
Table of contents provided by Syndetics
- About The Authors
- Preface
- Chapter 1 Imp and the Integration Approach
- Chapter 2 The Manager and the Network
- Chapter 3 The Manager and the Relationship
- Chapter 4 Relationships with Customers
- Chapter 5 Relationships with Suppliers
- Chapter 6 Distribution in Business Networks
- Chapter 7 Technology and Business Networks
- Chapter 8 Managing in Networks
- Chapter 9 So What Does it All Mean?
- Index