MTU Library Catalogue

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Economics of strategy / David Besanko, David Dranove, Mark Shanley.

By: Besanko, David, 1955-.
Contributor(s): Dranove, David | Shanley, Mark (Mark T.).
Material type: materialTypeLabelBookPublisher: New York : Wiley, c2000Edition: 2nd ed.Description: xii, 644 p. : ill. ; 26 cm.Content type: text Media type: unmediated Carrier type: volumeISBN: 0471254541 (cloth : acidfree paper); 9780471254546.Subject(s): Strategic planning -- Economic aspects | Managerial economics | Economics | Economic theory & philosophy | Business strategy | Microeconomics | Business and ManagementDDC classification: 658.4012 BES
Contents:
Introduction: Strategy and Economics -- Primer: Economic Concepts for Strategy --. Firm Boundaries --The Evolution of the Modern Firm -- The Horizontal Boundaries of the Firm: Economies of Scale and Scope --The Vertical Boundaries of the Firm -- The Transactions Costs of Market Exchange -- Organizing Vertical Boundaries: Vertical Integration and Its Alternatives -- Diversification -- Market and Competitive Analysis -- Competitors and Competition -- Strategic Commitment -- The Dynamics of Pricing Rivalry -- Entry and Exit -- Industry Analysis -- Strategic Position and Dynamics -- Strategic Positioning for Competitive Advantage -- Sustaining Competitive Advantage.
Summary: Divided into four sections, this text is written for a one-semester 2nd/3rd year MBA course in managerial economics, business policy, competitive strategy or strategic management.
Holdings
Item type Current library Call number Copy number Status Barcode
General lending MTU Kerry North Campus Library First Floor Main 658.4012 BES (Browse shelf(Opens below)) 1 Available 38888000479158
Total holds: 0

Enhanced descriptions from Syndetics:

A number of peripheral discussions have been eliminated, particular those for which there was substantial mathematics with little insight to show for it.
* Chapter on measuring cost and benefit advantage have been eliminated.
* Integrates insights from the theory of the firm, industrial organization, and strategy research.
* Contains hundreds of examples to illustrate how the economic principles of strategy apply to the actual business world.

Previous ed.: 1996.

Includes index.

Includes bibliographical references and indexes.

Introduction: Strategy and Economics -- Primer: Economic Concepts for Strategy --. Firm Boundaries --The Evolution of the Modern Firm -- The Horizontal Boundaries of the Firm: Economies of Scale and Scope --The Vertical Boundaries of the Firm -- The Transactions Costs of Market Exchange -- Organizing Vertical Boundaries: Vertical Integration and Its Alternatives -- Diversification -- Market and Competitive Analysis -- Competitors and Competition -- Strategic Commitment -- The Dynamics of Pricing Rivalry -- Entry and Exit -- Industry Analysis -- Strategic Position and Dynamics -- Strategic Positioning for Competitive Advantage -- Sustaining Competitive Advantage.

Divided into four sections, this text is written for a one-semester 2nd/3rd year MBA course in managerial economics, business policy, competitive strategy or strategic management.

Table of contents provided by Syndetics

  • Firm Boundaries
  • The Evolution of the Modern Firm
  • The Horizontal Boundaries of the Firm Economies of Scale and Scope
  • The Vertical Boundaries of the Firm
  • The Transactions Costs of Market Exchange
  • Organizing Vertical Boundaries: Vertical Integration and Its Alternatives
  • Diversification
  • Market and Competitive Analysis
  • Competitors and Competition
  • Strategic Commitment
  • The Dynamics of Pricing Rivalry
  • Entry and Exit
  • Industry Analysis
  • Strategic Position and Dynamics
  • Strategic Positioning for Competitive Advantage
  • Sustaining Competitive Advantage
  • The Origins of Competitive Advantage: Innovation, Evolution, and Environment
  • Internal Organization
  • Incentives and Agency
  • Strategy and Structure
  • Power and Culture
  • Strategy and the General Manager
  • Glossary
  • Index

Author notes provided by Syndetics

David Besanko, David Dranove, both of Northwestern University's Kellogg School of Management;
Mark Shanley, Purdue University's Krannert School of Management