E-business st@rt-up : the complete guide to launching your Internet and digital enterprise / Philip Treleaven.
By: Treleaven, P. C. (Philip C.)
.
Contributor(s): Sunday Times.
Material type:
BookPublisher: London : Kogan Page, 2000Description: xvi, 464 p. : ill. ; 24 cm.ISBN: 0749431458; 9780749431457.Subject(s): Electronic commerce | New business enterprises | High technology industries -- Management | Business and Management | Business & Management | Business strategy | Entrepreneurship | Computer scienceDDC classification: 658.84 TRE Summary: Most new businesses in the coming decade will be digital businesses. With a checklist and informative case studies of successful high-tech companies and the people behind them, this is a guide for the would-be high-technocrats of tomorrow.
| Item type | Current library | Call number | Copy number | Status | Barcode | |
|---|---|---|---|---|---|---|
| General lending | MTU Kerry North Campus Library First Floor Main | 658.84 TRE (Browse shelf(Opens below)) | 1 | Available | 38888000441430 |
Enhanced descriptions from Syndetics:
Most new businesses will be digital, involving computing, digital media and internet products and services. This guide offers all the necessary information for becoming a high-tech entrepreneur in such a climate. It covers everything from drawing up a business plan to marketing on the Internet. With a Ten Golden Rules checklist and informative case studies of successful high-tech companies and the people behind them, the book is intended as a guide for the would-be high-technocrats of tomorrow.
Includes index.
At head of title: The Sunday Times.
Includes bibliographical references and index.
Most new businesses in the coming decade will be digital businesses. With a checklist and informative case studies of successful high-tech companies and the people behind them, this is a guide for the would-be high-technocrats of tomorrow.