e-Business / Michael J. Cunningham.
By: Cunningham, Michael J
.
Material type: 
BookSeries: ExpressExec: Publisher: Oxford : Capstone, 2002Description: 122 p. : ill. ; 17 cm.ISBN: 1841122122; 9781841122120.Subject(s): Electronic commerce | Electronic commerce -- Case studies | Management -- Data processing | Business and Management | Business & Management | E-commerce: business aspects | Internet guides & online servicesDDC classification: 658.8 CUN
| Item type | Current library | Call number | Copy number | Status | Barcode | |
|---|---|---|---|---|---|---|
| General lending | MTU Kerry North Campus Library First Floor Main | 658.8 CUN (Browse shelf(Opens below)) | 1 | Available | 38888000479323 |
Browsing MTU Kerry North Campus Library shelves, Shelving location: First Floor Main Close shelf browser (Hides shelf browser)
|
|
|
|
|
|
|
||
| 658.8 CRA Strategic marketing / | 658.8 CRO Marketing research for managers. | 658.8 CUN Marketing in the international environment / | 658.8 CUN e-Business / | 658.8 DAY Market driven strategy : processes for creating value / | 658.8 DIB Marketing : concepts and strategies / | 658.8 DIB Marketing : concepts and strategies / |
Enhanced descriptions from Syndetics:
Fast track route to understanding and mastering e-business tools and opportunities
Covers the key areas of e-business, from developing e-business strategies and learning how to complement existing business program to using e-business as a change management tool as well as a competitive weapon
Examples and lessons from some of the world's most successful businesses, including Staples, Travelocity, eBay and COVISINT, and ideas from the smartest thinkers, including Patricia Seybold, Thomas Koulopoulos, John Hagel III, Marc Singer, Thomas H. Davenport and John C. Beck
Includes a glossary of key concepts and a comprehensive resources guide
Includes bibliographical references (p. 1021-104) and index.
Table of contents provided by Syndetics
- Introduction Definition of Terms
- The Evolution of E-Business
- The E-Dimension
- The Global Dimension
- The State of the Art In Practice: E-Business Success Stories
- Key Concepts and Thinkers Resources
- Ten Steps to Making E-Business Work