Consumer behaviour : a European perspective / Michael Solomon, Gary Bamossy, Søren Askegaard.
By: Solomon, Michael R
.
Contributor(s): Barmossy, Gary | Askegaard, Søren.
Material type: 
BookPublisher: Harlow, England ; New York : Financial Times/Prentice-Hall, 2002Edition: 2nd ed.Description: xxiii, 630 p. : ill. (chiefly col.), col. map ; 27 cm.ISBN: 027365182X (pbk.); 9780273651826.Other title: Consumer behavior.Subject(s): Consumer behavior -- Europe | Market surveys | Business and Management | Business & Management | Market researchDDC classification: 658.8342 SOL Summary: Consumer Behaviour satisfies the need for a comprehensive, accessible and contemporary textbook which gives significant weighting to issues.
| Item type | Current library | Call number | Copy number | Status | Barcode | |
|---|---|---|---|---|---|---|
| General lending | MTU Kerry North Campus Library First Floor Main | 658.8342 SOL (Browse shelf(Opens below)) | 1 | Available | 38888000441166 |
Enhanced descriptions from Syndetics:
Building on the enormous success of the first edition, this second edition of Consumer Behaviour: A European Perspective has been completely revised and updated. This text continues to provide a comprehensive, lively, highly contemporary and practical introduction to consumer behaviour, and how consumer behaviour research and concepts can inform and be applied to broader/strategic marketing issues. The diversity of European values, popular culture, lifestyles and consumption and their role and relationship in formulating marketing strategy are examined in detail. The five-part micro-to-macro wheel structure of the text takes a multi-disciplinary approach to the discussion of consumer behaviour theory and applications and includes the latest attitude and demographic data for profiling European consumers. Features *New - integrated references to e-marketing and e-business throughout the book *New cases, contributed by European consumer behaviour researchers *Marketing Opportunities and Marketing Pitfalls illustrate examples of where consumer behaviour issues and concepts have been successfully and unsuccessfully applied to broader marketing issues and strategies *Multicultural aspect
Previous ed.: 1999.
Includes bibliographical references and indexes.
Consumer Behaviour satisfies the need for a comprehensive, accessible and contemporary textbook which gives significant weighting to issues.