Branson / Tom Bower.
By: Bower, Tom
.
Material type: 
BookPublisher: London : Fourth Estate, 2001Edition: Pbk. ed.Description: 393 p., [16] p. of plates : ill. ; 24 cm.ISBN: 1841154008 (pbk.); 9781841154008.Subject(s): Branson, Richard | Businessmen -- Great Britain -- Biography | Biography | Biography: general | EntrepreneurshipDDC classification: 338.04 BRA Summary: This biography is the full story of the Virgin man: his friendships, his ambitions, his drug-taking, law-breaking and steam-rolling tactics. It is a tale of greed, ambition and ruthless self-creation.
| Item type | Current library | Call number | Copy number | Status | Barcode | |
|---|---|---|---|---|---|---|
| General lending | MTU Kerry North Campus Library Ground Floor Main | 338.04 BRA (Browse shelf(Opens below)) | 1 | Available | 38888000423404 |
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Enhanced descriptions from Syndetics:
'Bower's book is a devastating indictment' Sunday Times
'Explosive ... Bower reveals a remarkable and sinister picture of the man who likes to appear as the ever-smiling hero' Daily Mail
A sensational critical biography of the man and his business practices.
No British tycoon is better known, few claim to be richer and none has masterminded a more recognisable brand than Richard Branson.
What is behind the success of the buccaneering balloonist, the tabloids' favourite celebrity nude, the 'grinning jumper' and the scourge of corporate goliaths?
Tom Bower has a uncovered a different tale to the one so eagerly promoted by Virgin's publicists. Here is the full story of Branson: his businesses, his friendships, his ambition, his law-breaking, his drug-taking, his bullying.
Offering an intimate scrutiny of exactly how Richard Branson created and sold himself, this biography reveals Branson to be a single-minded profiteer who, while occasionally generous to others, has a fixed purpose to enhance his family's wealth in secret off-shore trust funds. Instead of a glittering saint, Branson emerges as a devious actor, proud of plucking for his own profit the good ideas of others.
"Fully updated"--Cover.
Originally published: London : Fourth Estate, 2000.
Includes bibliographical references and index.
This biography is the full story of the Virgin man: his friendships, his ambitions, his drug-taking, law-breaking and steam-rolling tactics. It is a tale of greed, ambition and ruthless self-creation.
Author notes provided by Syndetics
Tom Bower has a distinguished reputation as an investigative historian, broadcaster and journalist and is the author of several ground-breaking books about tycoons. His most recent works are 'Conrad and Lady Black', 'The Squeeze' and his biographies of Simon Cowell and Bernie Ecclestone. Among his other much-debated biographies are those of Mohammed Fayed, Richard Branson and Robert Maxwell.