Event marketing : how to successfully promote events, festivals, conventions and expositions / Leonard H. Hoyle.
By: Hoyle, Leonard H
.
Material type: 
BookSeries: Wiley event management series: Publisher: New York : J. Wiley, c2002Description: xxiv, 224 p. ; 25 cm.ISBN: 047140179X; 9780471401797.Subject(s): Special events -- Marketing | Hospitality industry -- Management | Customs and Folklore | Cookery / food & drink etc | Travel & holiday | Sales & marketingDDC classification: 658.456 HOY Summary: The effective marketing of an event involves a range of components, from sales & advertising to public relations & community involvement. This book covers all aspects of marketing conferences, meetings, festivals, fairs, & other events.
| Item type | Current library | Call number | Copy number | Status | Barcode | |
|---|---|---|---|---|---|---|
| General lending | MTU Kerry North Campus Library First Floor Main | 658.456 HOY (Browse shelf(Opens below)) | 0 | Available | 38888000669014 | |
| General lending | MTU Kerry North Campus Library First Floor Main | 658.456 HOY (Browse shelf(Opens below)) | 1 | Available | 38888000411482 |
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Enhanced descriptions from Syndetics:
Authored by a well-known figure in the field. Overview chapters explore topics such as electronic marketing strategies, funding, budgeting, promotion, and advertising. Individual chapters address the differences involved in marketing different types of events. Examines future trends and key issues such as how to reach new event attendees. Includes appendices with sample forms, contracts, and more.
Includes bibliographical references (p. 209-215) and index.
The effective marketing of an event involves a range of components, from sales & advertising to public relations & community involvement. This book covers all aspects of marketing conferences, meetings, festivals, fairs, & other events.
Table of contents provided by Syndetics
- Foreword
- Preface
- Introduction to Event Marketing
- Event Promotion, Advertising, and Public Relations
- Electronic Event Marketing Strategies
- Funding the Event Marketing Program
- Marketing Association Meetings, Conferences, Events, and Expositions
- Marketing Corporate Meetings, Products, Services, and Events
- Marketing Festivals, Fairs, and Other Special Events
- Trends in Event Marketing
- Appendix A Selling Summerville's Celebration to the Press
- Appendix B Resources
- References
- Index.