Profitable menu planning / John A. Drysdale, Jennifer Adams Aldrich.
By: Drysdale, John A
.
Contributor(s): Aldrich, Jennifer Adams.
Material type: 
BookPublisher: Upper Saddle River, N.J. : Prentice Hall, c2002Edition: 3rd ed.Description: xxiv, 418 p. : ill. ; 29 cm.ISBN: 0130891649; 9780130891648.Subject(s): Menus | Educational: Citizenship & social education | Hotel & catering tradesDDC classification: 642.5 DRY
| Item type | Current library | Call number | Copy number | Status | Barcode | |
|---|---|---|---|---|---|---|
| General lending | MTU Kerry North Campus Library First Floor Main | 642.5 DRY (Browse shelf(Opens below)) | 1 | Available | 38888000414130 |
Browsing MTU Kerry North Campus Library shelves, Shelving location: First Floor Main Close shelf browser (Hides shelf browser)
Enhanced descriptions from Syndetics:
For sophomore/senior-level courses in Menu Planning, Food Production, Food Management. Exceptionally thorough, this text offers single-volume coverage of ALL aspects of menu planning--from determining who the customer is, to how to market the menu to them, available kitchen equipment, recipe costs, how to make a profit, figuring selling prices, menu analysis, nutrition, printing the menu (including desktop publishing), menu accuracy and all of the different types of menus (from fast food to fine dining). Hands-on and real-world in approach, it features accompanying interactive software with specific examples of costing, mark-ups and menu engineering.
Includes index.
1 CD-ROM (4 3/4 in.)
Table of contents provided by Syndetics
- 1 Know Your Customer
- 2 Know Your Restaurant
- 3 Costs
- 4 Pricing the Menu
- 5 Menu Analysis
- 6 Nutrition
- 7 Menu Content
- 8 Writing the Menu
- 9 Menu Layout and Printing
- 10 Quick Service Menus
- 11 Family Style Restaurant Menus
- 12 Theme-Ethnic and Fine Dining Menus
- 13 Banquet/Show Menus
- 14 Buffets
- 15 Cafeteria and Cycle Menus
- 16 The Menu as a Management Tool
- Appendix A Descriptive Wording for Menus
- Appendix B Nutritional Labeling Laws
- Appendix C Foreign Wording for Menus
- Index