MTU Library Catalogue

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Cases in global marketing strategies / Jean-Pierre Jeannet, H. David Hennessey.

By: Jeannet, Jean-Pierre.
Contributor(s): Hennessey, Hubert D.
Material type: materialTypeLabelBookPublisher: Boston : Houghton Mifflin, 2001Edition: 5th ed.Description: 1 v. : ill. ; 24 cm.ISBN: 061807192X.Subject(s): Export marketing -- Management | Export marketing -- Management -- Case studiesDDC classification: 658.848 JEA
Holdings
Item type Current library Call number Copy number Status Barcode
General lending MTU Kerry North Campus Library First Floor Main 658.848 JEA (Browse shelf(Opens below)) 1 Available 38888000437545
Total holds: 0

"This 2001 casebook update has been designed to accompany Global marketing strategies, 5th ed." : preface.