Successful marketing strategy for high-tech firms / Eric Viardot.
By: Viardot, Eric
.
Material type: 
BookPublisher: Artech House, 1995Description: [154]p : ill ; 23cm.ISBN: 0890067708; 9780890067703.Subject(s): Marketing -- High technology industries | High technology -- Marketing | Technological innovations -- Marketing | Manufacturing industries | Sales & marketing managementDDC classification: 658.8 VIA
| Item type | Current library | Call number | Copy number | Status | Barcode | |
|---|---|---|---|---|---|---|
| General lending | MTU Kerry North Campus Library First Floor Main | 658.8 VIA (Browse shelf(Opens below)) | 1 | Available | 38888000348395 |
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Enhanced descriptions from Syndetics:
Designed for marketing and general managers of high-tech companies, this work should also be useful as a text for students on management courses which focus on the marketing of high-tech products, goods and services.
Contains index.
Includes bibliographical references and index.
Author notes provided by Syndetics
Eric Viardot, Ph.D., is professor of marketing and management strategy at Group CERAM, France. He is the author of Successful Marketing Strategy for High-Tech Firms, also published by Artech House and now in its second edition.050