Marketing management / Philip Kotler.
By: Kotler, Philip
.
Material type: 
BookSeries: Prentice Hall international series in marketing: Publisher: London : Prentice Hall International (UK), c2000Edition: 10th ed. / International ed.Description: 1 v. (various pagings) : col.ill. ; 26 cm.ISBN: 0130156841 (pbk.) :; 9780130156846.Subject(s): Marketing | Marketing -- Management | Business and Management | Business & Management | Sales & marketing managementDDC classification: 658.8 KOT Summary: This edition of the bestselling marketing management text reflects the recent trends and developments in global marketing. It provides coverage of how the World Wide Web and e-commerce are dramatically altering the marketing landscape.
| Item type | Current library | Call number | Copy number | Status | Barcode | |
|---|---|---|---|---|---|---|
| General lending | MTU Kerry North Campus Library First Floor Main | 658.8 KOT (Browse shelf(Opens below)) | 1 | Available | 38888000480289 | |
| General lending | MTU Kerry North Campus Library First Floor Main | 658.8 KOT (Browse shelf(Opens below)) | 1 | Available | 38888000068845 | |
| General lending | MTU Kerry North Campus Library First Floor Main | 658.8 KOT (Browse shelf(Opens below)) | 1 | Available | 38888000449995 | |
| General lending | MTU Kerry North Campus Library First Floor Main | 658.8 KOT (Browse shelf(Opens below)) | 1 | Available | 38888000455158 |
Browsing MTU Kerry North Campus Library shelves, Shelving location: First Floor Main Close shelf browser (Hides shelf browser)
|
|
|
|
|
|
|
||
| 658.8 KOT Principles of marketing / | 658.8 KOT Instructor's resource manual with video case notes. Marketing : an introduction / | 658.8 KOT Marketing management / | 658.8 KOT Marketing management / | 658.8 KOT Marketing management / | 658.8 KOT Marketing management / | 658.8 KOT Marketing management / |
Enhanced descriptions from Syndetics:
This classic text, a worldwide bestseller, highlights the most recent trends and developments in global marketing. It emphasizes the importance of teamwork between marketing and all the other functions of the business; introduces new perspectives in successful strategic market planning; and presents additional company examples of creative, market-focused, and customer-driven action. A special focus on the 21st Century acknowledges the accelerating pace of change in the marketplace, and illustrates what leading companies are doing to meet the challenges of the new environment and the new millennium. For undergraduate/graduate courses in Marketing Management. *A millennium theme throughout shows how the World Wide Web and e-commerce are dramatically altering the marketing landscape: 21st Century sections in key chapters, along with 'Marketing for the Millennium' boxes, exercises, and margin notes. *Expanded Direct and On-line Marketing chapter: Includes revised coverage of electronic business; e-commerce; the on-line consumer; methods of conducting on-line marketing; and its advantages/disadvantages. *'Focus on Technology' exercises: Uses real organizations and real Internet Websites
"The millennium edition".
Previous ed.: 1996.
Includes index.
This edition of the bestselling marketing management text reflects the recent trends and developments in global marketing. It provides coverage of how the World Wide Web and e-commerce are dramatically altering the marketing landscape.
Table of contents provided by Syndetics
- 1 Marketing in the Twenty-First Century
- 2 Adapting Marketing to the New Economy (NEW)
- 3 Building Customer Satisfaction, Value, and Retention
- 4 Winning Markets: Market-Oriented Strategic Planning
- 5 Gathering Information and Measuring Market Demand
- 6 Scanning the Marketing Environment
- 7 Analyzing Consumer Markets and Buyer Behaviour
- 8 Analyzing Business Markets and Buyer Behaviour
- 9 Dealing with the Competition
- 10 Identifying Market Segments and Selecting Target Markets
- 11 Positioning and Differentiating the Market Offering Through the Product Life Cycle
- 12 Developing New Market Offerings
- 13 Designing Global Market Offerings
- 14 Setting the Product and Branding Strategy
- 15 Designing and Managing Services
- 16 Developing Pricing Strategies and Programs
- 17 Designing and Managing Value Networks and Marketing Channels
- 18 Managing Retailing, Wholesaling, and Market Logistics
- 19 Managing Integrated Marketing Communications
- 20 Managing Advertising, Sales Promotion, Public Relations, and Direct Marketing
- 21 Managing the Sales Force
- 22 Managing the Total Marketing Effort