MTU Library Catalogue

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Sports sponsorship and marketing communications : a European perspective / Wim Lagae.

By: Lagae, Wim.
Material type: materialTypeLabelBookPublisher: Harlow, England ; New York : Financial Times Prentice Hall, c2005Description: xvi, 248 p. : ill. ; 23 cm.ISBN: 0273687069; 9780273687061.Uniform titles: Marketingcommunicatie in de sport. English Subject(s): Sports -- Marketing | Sports sponsorship -- Europe | Sports sponsorship | Sports -- Europe -- Marketing | Communication in marketing | Sports -- Economic aspects | Sport | Sales & marketing | Hospitality & service industriesDDC classification: 796.0698 LAG Summary: This text concentrates primarily on the objectives of marketing communications in sport and examines how sponsors can utilise sport sponsorship to achieve brand and sales-related objectives.
Holdings
Item type Current library Call number Copy number Status Barcode
General lending MTU Kerry North Campus Library First Floor Main 796.0698 LAG (Browse shelf(Opens below)) 1 Available 38888000534127
Total holds: 0

Enhanced descriptions from Syndetics:

Sports Sponsorship and Marketing Communications concentrates primarily on the objectives of marketing communication of brands that invest in sport sponsoring and how sponsors can utilise sport sponsoring to achieve brand and sales-related objectives.

This book provides a truly European approach to this emerging field and provides the reader with a very clear link between marketing communications theory and the practicalities of sports sponsorship.

This book is written for any students studying sports marketing, sports management, physical education or broader marketing courses. The book also aims to reach professionals in this field.

Includes bibliographical references and index.

This text concentrates primarily on the objectives of marketing communications in sport and examines how sponsors can utilise sport sponsorship to achieve brand and sales-related objectives.

Translated into English.

Table of contents provided by Syndetics

  • Introduction
  • 1 Sport, marketing and communication
  • 2 Sports sponsorship
  • 3 Sport sponsoring and public relations
  • 4 Sports sponsorship and advertising
  • 5 Sports sponsorship and direct marketing
  • 6 Sports sponsorship and sales promotion
  • 7 The effectiveness of sports sponsorship communication