MTU Library Catalogue

Syndetics cover image
Image from Syndetics

Event management & event tourism / Donald Getz.

By: Getz, Donald, 1949-.
Material type: materialTypeLabelBookPublisher: New York : Cognizant Communication Corp., c1997Description: xii, 386 p. : ill. ; 26 cm.ISBN: 188234510X .Other title: Event management and event tourism.Subject(s): Tourism | Special eventsDDC classification: 338.4791 GET
Contents:
Introduction to event management and event tourism -- Trends and forces -- Perspectives on events -- Planning events -- Event tourism planning for destinations -- Organization -- Programming and service management -- Human resources management -- Generating revenue -- Financial and risk management -- Marketing -- Market research -- Communications: reaching the customer -- Evaluation and impact assessment.
Holdings
Item type Current library Call number Copy number Status Date due Barcode
General lending MTU Kerry North Campus Library Ground Floor Main 338.4791 GET (Browse shelf(Opens below)) 1 Checked out 05/06/2026 38888000534465
Total holds: 0

Includes bibliographical references (p. 353-374) and index.

Introduction to event management and event tourism -- Trends and forces -- Perspectives on events -- Planning events -- Event tourism planning for destinations -- Organization -- Programming and service management -- Human resources management -- Generating revenue -- Financial and risk management -- Marketing -- Market research -- Communications: reaching the customer -- Evaluation and impact assessment.