Electronic commerce : the second wave / Gary P. Schneider.
By: Schneider, Gary P
.
Material type: 
BookPublisher: Australia : Thomson/Course Technology, c2004Edition: 5th annual ed.Description: xxv, 582 p. : ill. ; 24 cm.ISBN: 0619213310 (pbk.); 9780619213312.Subject(s): Electronic commerce | Electronic data interchange | Business and Management | Business enterprises -- Computer networks | Business & Management | Internet marketing | Retail & wholesale industries | Internet guides & online servicesDDC classification: 381.142 SCH Summary: This is a complete introduction to the world of electronic commerce, including balanced coverage of technical and business topics.
| Item type | Current library | Call number | Copy number | Status | Barcode | |
|---|---|---|---|---|---|---|
| General lending | MTU Kerry North Campus Library First Floor Main | 381.142 SCH (Browse shelf(Opens below)) | 1 | Available | 38888000466437 |
Enhanced descriptions from Syndetics:
Electronic Commerce: The Second Wave describes how the landscape of online commerce is changing and evolving. With balanced coverage of both the technological and the strategic aspects of successful e-commerce, readers are able to tackle the real-world business cases included in each chapter. Reflecting changes in the economy and how businesses are responding, this text emphasizes revenue and transaction cost reduction models as an alternative to the older ideas of business models. The author has included the latest technological developments, including increased coverage of wireless technology (m-commerce), so readers are aware of all the latest developments.
Previous ed.: 2003.
Includes bibliographical references.
This is a complete introduction to the world of electronic commerce, including balanced coverage of technical and business topics.
Table of contents provided by Syndetics
- Part 1 Introduction
- 1 Introduction to Electronic Commerce
- 2 Technology Infrastructure: The Internet and the World Wide Web
- Part 2 Business Strategies for Electronic Commerce
- 3 Selling on the Web: Revenue Models and Building a Web Presence
- 4 Marketing on the Web
- 5 Business-to-Business Strategies: From Electronic Data Interchange to Electronic Commerce
- 6 Online Auctions, Virtual Communities, and Web Portals
- 7 The Environment of Electronic Commerce: Legal, Ethical, and Tax Issues
- Part 3 Technologies for Electronic Commerce
- 8 Web Server Hardware and Software
- 9 Electronic Commerce Software
- 10 Security for Electronic Commerce
- 11 Payment Systems for Electronic Commerce
- Part 4 Integration
- 12 Planning for Electronic Commerce