New products management / Merle Crawford, Anthony Di Benedetto.
By: Crawford, C. Merle (Charles Merle)
.
Contributor(s): Di Benedetto, C. Anthony.
Material type: 
BookSeries: McGraw-Hill/Irwin series in marketing.Publisher: Boston, Mass. : McGraw-Hill/Irwin, c2006Edition: 8th ed.Description: xx, 540 p. : ill. ; 24 cm.ISBN: 0071244336(international edition); 9780071244336.Subject(s): New products -- Management | Business and Management | Business & Management | Production & quality control managementDDC classification: 658.575 CRA
| Item type | Current library | Call number | Copy number | Status | Barcode | |
|---|---|---|---|---|---|---|
| General lending | MTU Kerry North Campus Library First Floor Main | 658.575 CRA (Browse shelf(Opens below)) | 1 | Available | 38888000533905 |
Enhanced descriptions from Syndetics:
Provides product managers, project managers and team leaders with an overview of the new product development process, including how to develop an effective development strategy, manage cross-functional teams across the organization, generate and evaluate concepts, manage the technical development of a product, and develop the marketing plan.
Previous ed.: Boston, Mass.; London: Irwin/McGraw-Hill, 2003.
Includes bibliographical references and index.