Exploring corporate strategy: text and cases.
By: Johnson, Gerry
.
Contributor(s): Scholes, Kevan | Whittington, Richard.
Material type: 
BookPublisher: Harlow : Financial Times Prentice Hall, 2005Edition: 7th ed. / Gerry Johnson, Kevan Scholes, Richard Whittington.Description: 1033 p. : ill. ; 20 cm.ISBN: 0273687344; 9780273687344.Subject(s): Business planning | Strategic planning | Business and Management | Business & Management | Business strategyDDC classification: 658.4012 JOH Summary: An extensive process of market research & product development has formed the basis for this new edition. It covers all of the underlying concepts, processes of development & analytical methods of corporate strategy within a variety of organisations.
| Item type | Current library | Call number | Copy number | Status | Barcode | |
|---|---|---|---|---|---|---|
| General lending | MTU Kerry North Campus Library First Floor Main | 658.4012 JOH (Browse shelf(Opens below)) | 0 | Available | 38888000686810 | |
| General lending | MTU Kerry North Campus Library First Floor Main | 658.4012 JOH (Browse shelf(Opens below)) | 1 | Available | 38888000463467 | |
| General lending | MTU Kerry North Campus Library First Floor Main | 658.4012 JOH (Browse shelf(Opens below)) | 1 | Available | 38888000465009 | |
| General lending | MTU Kerry North Campus Library First Floor Main | 658.4012 JOH (Browse shelf(Opens below)) | 1 | Available | 38888000465041 | |
| General lending | MTU Kerry North Campus Library First Floor Main | 658.4012 JOH (Browse shelf(Opens below)) | 1 | Available | 38888000465033 | |
| General lending | MTU Kerry North Campus Library First Floor Main | 658.4012 JOH (Browse shelf(Opens below)) | 1 | Available | 38888000465025 |
Enhanced descriptions from Syndetics:
This strategy textbook covers all the underlying concepts, analytical methods and processes of development, selection, formulation and implementation of strategy. This version of the text includes 35 long case studies from a variety of industries worldwide.
Previous ed.: 2002.
Includes bibliographical references and index.
An extensive process of market research & product development has formed the basis for this new edition. It covers all of the underlying concepts, processes of development & analytical methods of corporate strategy within a variety of organisations.
Table of contents provided by Syndetics
- Part One Introduction
- 1 Introducing strategy Commentary on Part I: Strategy lenses
- Part Two The Strategic Position
- 2 The Environment
- 3 Strategic Capability
- 4 Expectations and Purposes Commentary on Part II: Coping with complexity: the business idea
- Part Three Strategic Choices
- 5 Business-Level Strategy
- 6 Corporate-Level and International Strategy
- 7 Directions and Methods of Development Commentary on Part III: Strategy selection
- Part Four: Strategy In Action
- 8 Organising for Success
- 9 Enabling Success
- 10 Managing Strategic Change Commentary on Part IV: Strategy into Action
- Part Five: How Strategy Develops
- 11 Understanding Strategy Development Commentary on Part V
- Strategy development in organisations