MTU Library Catalogue

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Retailing management / Michael Levy, Barton A. Weitz.

By: Levy, Michael, 1950-.
Contributor(s): Weitz, Barton A.
Material type: materialTypeLabelBookSeries: The McGraw-Hill/Irwin series in marketing.Publisher: Boston : McGraw-Hill Irwin, c2004Edition: 5th ed.Description: xxxv, 775 p. : col. ill. ; 26 cm.ISBN: 0072553928 .Subject(s): Retail trade -- ManagementDDC classification: 658.87 LEV
Contents:
The World of Retailing -- Introduction to the world of retailing -- Types of retailers -- Multichannel retailing--a view into the future -- customer buying behavior -- Retailing Strategy -- Retail market strategy -- Financial strategy -- Retail locations -- Site selection -- Human resource management -- Information systems and supply chain management -- Customer relationship management -- Merchandise Management -- Planning merchandise assortments -- Buying systems -- Buying merchandise assortments -- Buying systems -- Buying merchandise -- Pricing - Retail communication mix -- Store Management -- Managing the store -- Store layout, design, and vital merchandising -- Customer service.
Holdings
Item type Current library Call number Copy number Status Barcode
General lending MTU Kerry North Campus Library First Floor Main 658.87 LEV (Browse shelf(Opens below)) 1 Available 38888000574628
General lending MTU Kerry North Campus Library First Floor Main 658.87 LEV (Browse shelf(Opens below)) 1 Available 38888000574644
Total holds: 0

Enhanced descriptions from Syndetics:

Retailing Management, 5/e, by Levy and Weitz, is the best selling retailing textbook in the Retailing market. Known for its strategic look at retailing and very current coverage, text is organized around a model of strategic decision-making. Melody Vargus, the retail industry editor for About.com attests to the thorough, up-to-date coverage of retailing by saying, "If you only have space for one retail general reference work, this [Levy and Weitz, Retailing Management] is a great choice." The text provides a balanced treatment of strategic, "how to," and conceptual material, in a highly readable and interesting format. The fifth edition continues its cutting edge coverage on the latest topics and developments in retailing including globalization, customer relationship management programs, multi-channel retailing, supply chain management, and the use of the Internet to improve operating efficiencies and customer service. Students indicate that this text is "good read" because of the numerous examples of retailers, their practices, the interesting retail facts in the margins, and eye catching design and layout. and layout.

The World of Retailing -- Introduction to the world of retailing -- Types of retailers -- Multichannel retailing--a view into the future -- customer buying behavior -- Retailing Strategy -- Retail market strategy -- Financial strategy -- Retail locations -- Site selection -- Human resource management -- Information systems and supply chain management -- Customer relationship management -- Merchandise Management -- Planning merchandise assortments -- Buying systems -- Buying merchandise assortments -- Buying systems -- Buying merchandise -- Pricing - Retail communication mix -- Store Management -- Managing the store -- Store layout, design, and vital merchandising -- Customer service.

Table of contents provided by Syndetics

  • Retailing Management, 6th ed. ISBN: 007301978X Brief
  • Section I The World Of Retailing
  • Chapter 1 Introduction to the World of Retailing
  • Chapter 2 Types of Retailers
  • Chapter 3 Multichannel Retailing
  • Chapter 4 Customer Buying Behavior
  • Section II Retailing Strategy
  • Chapter 5 Retail Market Strategy
  • Chapter 6 Financial Strategy
  • Chapter 7 Retail Locations
  • Chapter 8 Retail Site Location
  • Chapter 9 Human Resource Management
  • Chapter 10 Information Systems and Supply Chain Management
  • Chapter 11 Customer Relationship Management
  • Section III Merchandise Management
  • Chapter 12 Managing Merchandise Assortments
  • Chapter 13 Merchandise Planning Systems
  • Chapter 14 Buying Merchandise
  • Chapter 15 Retail Pricing
  • Chapter 16 Retail Communication Mix
  • Section IV Store Management
  • Chapter 17 Managing the Store
  • Chapter 18 Store Layout, Design, and Visual Merchandising
  • Chapter 19 Customer Service
  • Section V Cases Cases Overview Grid
  • Case 1 Rainforest CafĂ©: A Wild Place to Shop and Eat
  • Case 2 Providing a Retail Experience: Build-A-Bear Workshop
  • Case 3 WeddingChannel.com
  • Case 4 The Chen Family Buys Bicycles
  • Case 5 Consumer Buying Behavior--Is Wal-Mart in Vogue?
  • Case 6 Dollar General and Family Dollar Cater to an Underserved Market Segment
  • Case 7 Ahold: The Biggest Supermarket Retailer You Have Never Heard Of
  • Case 8 Competitive Environment in the Teen/College Apparel Market
  • Case 9 Radio Shack and Best Buy: Comparing Financial Performance
  • Case 10 Stephanie's Boutique: Selecting a Store Location
  • Case 11 Hutch: Locating a New Store
  • Case 12 Home Depot Changes Directions
  • Case 13 Can Wal-Mart Improve Its Company Image?
  • Case 14 Avon Embraces Diversity
  • Case 15 Abercrombie & Fitch: Hiring for Looks
  • Case 16 Lawson Sportswear
  • Case 17 Salon-Only Hair Care Products Found Outside the Salon
  • Case 18 SaksFirst Builds Customer Relationship
  • Case 19 Men's Wearhouse: Adding Complementary Merchandise and Services to Bring Customers Value
  • Case 20 Nolan's Finest Foods: Category Management
  • Case 21 Developing a Buying Plan for Hughe's
  • Case 22 McFadden's Department Store: Preparation of a Merchandise Budget Plan
  • Case 23 eBay
  • Case 24 How Much for a Good Smell?
  • Case 25 Promoting a Sale
  • Case 26 Enterprise Builds on People
  • Case 27 Diamond in the Rough
  • Case 28 Borders Bookstore: A Merchandise Display Problem
  • Case 29 Fresh Ideas in Grocery Store Layout
  • Case 30 Sephora
  • Case 31 A Stockout at Discmart: Will Substitution Lead to Salvation
  • Case 32 Customer Service and Relationship Management at Nordstrom
  • Case 33 Retailers and Sustainable Development in the U.K.
  • Case 34 Lindy's Bridal Shoppe
  • Case 35 Starbucks Coffee Company
  • Case 36 New Product Development at Yankee Candle Company
  • Case 37 Interviewing for a Management Trainee Position
  • Glossary
  • Index