Marketing strategy and competitive positioning / Graham J. Hooley, John A. Saunders, Nigel F. Piercy.
By: Hooley, Graham J
.
Contributor(s): Saunders, John A | Piercy, Nigel.
Material type: 
BookPublisher: New York : Financial Times/Prentice Hall, 2004Edition: 3rd ed.Description: 622 p. : ill. ; 24 cm.Content type: text Media type: unmediated Carrier type: volumeISBN: 0273655167; 9780273655169.Subject(s): Target marketing | Marketing -- Management | Business planning | Sales & marketing | Business strategy | Business competition | Business and ManagementDDC classification: 658.802 HOO Summary: Related subjects covered in this volume include: strategic marketing planning; competitive market analysis; customer and competitor analysis; competitive positioning strategies; and marketing strategies for the twenty-first century.
| Item type | Current library | Call number | Copy number | Status | Barcode | |
|---|---|---|---|---|---|---|
| General lending | MTU Kerry North Campus Library First Floor Main | 658.802 HOO (Browse shelf(Opens below)) | 1 | Available | 38888000527261 |
Enhanced descriptions from Syndetics:
Related subjects covered in this volume include: strategic marketing planning; competitive market analysis; customer and competitor analysis; competitive positioning strategies; and marketing strategies for the 21st century.
Previous ed.: London : Prentice Hall Europe, 1998.
Formerly CIP. Uk
Includes bibliographical references.
Related subjects covered in this volume include: strategic marketing planning; competitive market analysis; customer and competitor analysis; competitive positioning strategies; and marketing strategies for the twenty-first century.