MTU Library Catalogue

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Events management / Glenn A.J. Bowdin ... [et al.].

Contributor(s): Bowdin, G. A. J.
Material type: materialTypeLabelBookSeries: Events management series.Publisher: Oxford ; Burlington, MA : Butterworth-Heinemann, 2006Edition: 2nd ed.Description: xxi, 510 p. : ill. ; 25.ISBN: 0750665335; 9780750665339.Subject(s): Special events -- Great Britain -- Management | Customs and Folklore | Management & management techniques | Public relations | Hospitality & service industriesDDC classification: 394.2 EVE | 394.2068 Summary: Exploring the concepts involved in planning events, this study is designed to develop an understanding of the key issues which include: management, logistics, staging, marketing, promotion and post-event evaluation.
Holdings
Item type Current library Call number Copy number Status Barcode
General lending MTU Bishopstown Library Lending 394.2068 (Browse shelf(Opens below)) 1 Available 00105645
General lending MTU Kerry North Campus Library First Floor Main 394.2 EVE (Browse shelf(Opens below)) 1 Available 38888000777015
Total holds: 0

Enhanced descriptions from Syndetics:

Exploring the concepts involved in planning events, this study is designed to develop an understanding of the key issues which include: management, logistics, staging, marketing, promotion and post-event evaluation.

Previous ed.: 2001.

Includes bibliographical references (p. [463]-487) and index.

Exploring the concepts involved in planning events, this study is designed to develop an understanding of the key issues which include: management, logistics, staging, marketing, promotion and post-event evaluation.

Table of contents provided by Syndetics

  • What are events?
  • The impacts of events
  • Event tourism planning
  • Conceptualising the event
  • The planning function
  • Human resource management and events
  • Strategic marketing of events
  • Sponsorship of events
  • Project management for events
  • Control and budgets
  • Risk management and legal issues
  • Logistics
  • Staging events
  • Evaluation and research
  • Issues and trends