Enhanced descriptions from Syndetics:

Selling Destinations offers a fresh approach to teaching and learning travel geography. Following an introductory overview, the text is divided into six parts, covering major travel destinations around the world. The most popular locations visited by Americans receive detailed treatment in chapters of their own. Secondary destinations merit several pages or paragraphs in special potpourri chapters specific to each region. This text makes the study of geography academically rigorous and fun. It uses magazine-style prose, two-color highlighting, lists, headings, subheadings, graphs, tables, photos, case studies and application activities to teach, clarify and reinforce the information. More than 300 visual elements enliven the material presented. They are attractively presented in the form of maps; FYI, Travel Trivia and Margin Notes boxes; climate charts; and grid boxes identifying the types of people who are attracted to major destinations. These essential elements help the student retain much more information than they would with a traditional textbook. The sales-geography philosophy is supported by essential information that will help travelers make the most of their experiences. It fully addresses such topics as travel to the destination, local modes of transportation, trip highlights and day trips, lodging options and allied destinations. Sales strategies focus on extra services that yield extra income for almost all travel professionals. Each chapter closes with a map activity testing knowledge of geographic locations and their attractions, a case study to apply the knowledge learned to hypothetical travelers and a creative activity that challenges the student to find an innovative solution to a hypothetical situation. These activities lend themselves well to in-class group discussions.

Table of contents provided by Syndetics

• Preface (p. xi)
• Part I Basic Ingredients: Geography and How to Sell It (p. 1)
• Part II North America: Charm of the Familiar (p. 33)
• Chapter 1 New England: The Cradle of Liberty (p. 41)
• Chapter 2 New York and New Jersey: Broadway and Boardwalk (p. 53)
• Chapter 3 Pennsylvania, Maryland, Virginia, and Washington, D.C.: The Mid-Atlantic Medley (p. 67)
• Chapter 4 Florida: Where the Mouse Roars (p. 81)
• Chapter 5 California and Arizona: Glamour and Grandeur (p. 95)
• Chapter 6 Canada and Alaska: The Great White North (p. 111)
• Chapter 7 Hawaii: Paradise Found (p. 127)
• Chapter 8 North American Potpourri (East) (p. 139)
• Chapter 9 North American Potpourri (West) (p. 151)
• Part III Latin America and the Caribbean: Rhythms of Culture (p. 165)
• Chapter 10 Mexico: Tropical Fiesta (p. 173)
• Chapter 11 The Caribbean: A Sea of Nations (p. 187)
• Chapter 12 Brazil: Where Everything Sizzles (p. 203)
• Chapter 13 Latin American Potpourri (p. 217)
• Part IV Europe: Continental Flair (p. 239)
• Chapter 14 Great Britain and Ireland: Foreign, Yet Familiar (p. 247)
• Chapter 15 France: The Movable Feast (p. 261)
• Chapter 16 Italy: Pisa and Pizza (p. 277)
• Chapter 17 Spain and Portugal: Everything Under the Sun (p. 291)
• Chapter 18 Germany: Romantic Roads (p. 307)
• Chapter 19 Greece and Turkey: An Odyssey of Culture (p. 321)
• Chapter 20 European Potpourri (p. 335)
• Part V Africa and the Middle East: Savannahs and Sand (p. 353)
• Chapter 21 Egypt: Riddles in the Sand (p. 361)
• Chapter 22 Israel, Palestine, and Jordan: The Holy Lands (p. 373)
• Chapter 23 Kenya and Tanzania: The Lion Sleeps Tonight (p. 387)
• Chapter 24 African and Middle Eastern Potpourri (p. 399)
• Part VI Asia and the Pacific: Rim of Mystery (p. 419)
• Chapter 25 Australia and New Zealand: Where Things Are Jumping (p. 427)
• Chapter 26 The Pacific: Fantasy Islands (p. 443)
• Chapter 27 Japan: Pearl of the Orient (p. 457)
• Chapter 28 Singapore and Thailand: Crossroads of Asia (p. 471)
• Chapter 29 China: Of Red and Gold (p. 485)
• Chapter 30 Asia and the Pacific Potpourri (p. 501)
• Appendix A Average Length of Stay--Leisure Travelers (p. 523)
• Appendix B Research Resources (p. 525)
• Appendix C Destination-Related Feature Films (p. 527)
• Index (p. 529)