Exploring corporate strategy : text & cases . Text and cases/ Gerry Johnson, Kevan Scholes, Richard Whittington
By: Johnson, Gerry
.
Contributor(s): Scholes, Kevan | Whittington, Richard.
Material type: 
BookPublisher: Harlow : Financial Times Prentice Hall, 2008Edition: 8th ed. / Gerry Johnson, Kevan Scholes, Richard Whittington.Description: xxxvi, 878p. 27cm.Content type: text Media type: unmediated Carrier type: volumeISBN: 9780273711926; 027371192X; 9780273711919.Other title: Text and cases.Subject(s): Business planning | Strategic planning | Business & Management | Business strategy | Business and ManagementDDC classification: 658.4012 JOH Summary: An extensive process of market research & product development has formed the basis for this new edition. It covers all of the underlying concepts, processes of development & analytical methods of corporate strategy within a variety of organisations.
| Item type | Current library | Call number | Copy number | Status | Barcode | |
|---|---|---|---|---|---|---|
| General lending | MTU Kerry North Campus Library First Floor Main | 658.4012 JOH (Browse shelf(Opens below)) | 0 | Available | 38888000820674 | |
| General lending | MTU Kerry North Campus Library First Floor Main | 658.4012 JOH (Browse shelf(Opens below)) | 1 | Available | 38888000520746 | |
| General lending | MTU Kerry North Campus Library First Floor Main | 658.4012 JOH (Browse shelf(Opens below)) | 1 | Available | 38888000520753 | |
| General lending | MTU Kerry North Campus Library First Floor Main | 658.4012 JOH (Browse shelf(Opens below)) | 1 | Available | 38888000520779 | |
| General lending | MTU Kerry North Campus Library First Floor Main | 658.4012 JOH (Browse shelf(Opens below)) | 1 | Available | 38888000520761 |
Enhanced descriptions from Syndetics:
An extensive process of market research & product development has formed the basis for this new edition. It covers all of the underlying concepts, processes of development & analytical methods of corporate strategy within a variety of organisations.
Previous ed.: 2006.
Includes bibliographical references and index.
An extensive process of market research & product development has formed the basis for this new edition. It covers all of the underlying concepts, processes of development & analytical methods of corporate strategy within a variety of organisations.
Table of contents provided by Syndetics
- 1 Introducing StrategyThe Strategic Position
- 2 The Environment
- 3 Strategic Capability
- 4 Governance and Stakeholders
- 5 Strategy and CultureStrategic Choices
- 6 Business-level strategy
- 7 Innovation & Entrepreneurship
- 8 Corporate Diversity
- 9 International strategy
- 10 Directions & MethodsStrategy Into Action
- 11 Organising for success
- 12 Enabling success
- 13 Managing changeStrategy Development
- 14 Strategy development Processes
- 15 The Practice of Strategy
- Epilogue: The Strategy Lenses
Author notes provided by Syndetics
Gerry Johnson is Professor of Strategic Management at Lancaster University. Kevan Scholes is Visiting Professor of Strategic Management at Sheffield Hallam University. Richard Whittington is Professor of Strategic Management at University of Oxford.