Marketing management / Philip Kotler, Kevin Lane Keller
By: Kotler, Philip
.
Contributor(s): Keller, Kevin Lane.
Material type: 
BookPublisher: Upper Saddle River, NJ : Pearson/Prentice Hall, c2009Edition: 13th ed. / Philip Kotler, Kevin Lane Keller.Description: 816 p. : ill. (chiefly col.) ; 28 cm.Content type: text Media type: unmediated Carrier type: volumeISBN: 9780131357976; 0131357972.Subject(s): Marketing | Marketing -- Management | Business & Management | Sales & marketing management | Business and ManagementDDC classification: 658.8 KOT Summary: This is the 13th edition of 'Marketing Management' which preserves the strengths of previous editions while introducing new material and structure to further enhance learning.
| Item type | Current library | Call number | Copy number | Status | Barcode | |
|---|---|---|---|---|---|---|
| General lending | MTU Kerry North Campus Library First Floor Main | 658.8 KOT (Browse shelf(Opens below)) | 0 | Available | 38888000689541 | |
| General lending | MTU Kerry North Campus Library First Floor Main | 658.8 KOT (Browse shelf(Opens below)) | 1 | Available | 38888000935910 | |
| General lending | MTU Kerry North Campus Library First Floor Main | 658.8 KOT (Browse shelf(Opens below)) | 2 | Available | 38888000770903 | |
| General lending | MTU Kerry North Campus Library First Floor Main | 658.8 KOT (Browse shelf(Opens below)) | 3 | Available | 38888000770911 |
Enhanced descriptions from Syndetics:
For undergraduate and MBA marketing management and strategy courses. Kotler/Keller is the gold standard in the marketing management discipline because it continues to reflect the latest changes in marketing theory and practice.
Previous ed.: 2006.
"Pearson international edition"--Cover.
Includes bibliographical references and indexes.
This is the 13th edition of 'Marketing Management' which preserves the strengths of previous editions while introducing new material and structure to further enhance learning.