MTU Library Catalogue

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Exploring corporate strategy.

By: Johnson, Gerry.
Contributor(s): Scholes, Kevan | Whittington, Richard, 1958-.
Publisher: Harlow : Financial Times Prentice Hall, 2008Edition: 8th ed. / Gerry Johnson, Kevan Scholes, Richard Whittington.Description: xxxvi, 622p. : col. ill. ; 27 cm.Content type: text Media type: unmediated Carrier type: volumeISBN: 0273711911; 9780273711919; 9780273731559.Subject(s): Business planning | Strategic planning | Business & Management | Business strategy | Business and ManagementDDC classification: 658.4012 JOH
Contents:
1.Introducing strategy -- 2.The environment -- 3.Strategic capability -- 4.Strategic purpose -- 5.Culture and strategy -- 6.Business-level strategy -- 7.Directions and corporate-level strategy -- 8.International strategy -- 9.Innovation and entrepreneurship -- 10.Strategy methods and evaluation -- 11.Strategy development processes -- 12.Organising for success -- 13.Resourcing strategies -- 14.Managing strategic change -- 15.The practice of strategy.
Summary: An extensive process of market research & product development has formed the basis for this new edition. It covers all of the underlying concepts, processes of development & analytical methods of corporate strategy within a variety of organisations.
Holdings
Item type Current library Call number Copy number Status Barcode
General lending MTU Kerry North Campus Library First Floor Main 658.4012 JOH (Browse shelf(Opens below)) 1 Available 38888000770002
General lending MTU Kerry North Campus Library First Floor Main 658.4012 JOH (Browse shelf(Opens below)) 1 Available 38888000589600
General lending MTU Kerry North Campus Library First Floor Main 658.4012 JOH (Browse shelf(Opens below)) 1 Available 38888000770010
Total holds: 0

Enhanced descriptions from Syndetics:

Over 750,000 students worldwide have used this best-selling book to understand and explore strategic management through their academic and professional careers. Available in two versions (Text and Text & Cases), Exploring Corporate Strategyhas established a reputation as a pre-eminent textbook in its field, based upon the expertise of authorship, range of cases, depth of commentary and wealth of supporting resources. The 8th edition builds on these strengths, including coverage of key topic areas in this fast-moving discipline such as internationalisation, innovation and entrepreneurship. It is written for students of Strategic Management at all levels

Previous ed.: 2005.

Includes bibliographical references and index.

1.Introducing strategy -- 2.The environment -- 3.Strategic capability -- 4.Strategic purpose -- 5.Culture and strategy -- 6.Business-level strategy -- 7.Directions and corporate-level strategy -- 8.International strategy -- 9.Innovation and entrepreneurship -- 10.Strategy methods and evaluation -- 11.Strategy development processes -- 12.Organising for success -- 13.Resourcing strategies -- 14.Managing strategic change -- 15.The practice of strategy.

An extensive process of market research & product development has formed the basis for this new edition. It covers all of the underlying concepts, processes of development & analytical methods of corporate strategy within a variety of organisations.

Author notes provided by Syndetics

Gerry Johnson is Professor of Strategic Management at Lancaster University. Kevan Scholes is Visiting Professor of Strategic Management at Sheffield Hallam University. Richard Whittington is Professor of Strategic Management at University of Oxford.