Strategic management / Philip Sadler.
By: Sadler, Philip.
Contributor(s): Craig, James C. Strategic management.
Material type:
BookSeries: MBA masterclass series: Publisher: London ; Sterling, VA : Kogan Page, 2003Edition: 2nd ed.Description: viii, 272 p. ; 24 cm.ISBN: 0749439386; 9780749439385.Subject(s): Strategic planning| Item type | Current library | Call number | Status | Barcode | |
|---|---|---|---|---|---|
| General lending | MTU Kerry North Campus Library First Floor Main | 658.4012 SAD (Browse shelf(Opens below)) | Available | 38888000757462 |
Enhanced descriptions from Syndetics:
On the surface, strategic management appears to be quite straightforward: it is all about deciding some medium- to long-term goals, bringing together the resources, devising a plan and schedule, and then getting on with it. However, in the real world it isn't quite this simple.
Rev. ed. of: Strategic management / James C. Craig. 1st ed. 1993.
Includes bibliographical references (p. [256]-262) and index.
This through, accessible work details the fundamental concepts, frameworks and ideas necessary to guide a company, division or department to success, linking academic theory with the practicalities of the real business world.
Table of contents provided by Syndetics
- The series editor (p. ix)
- Introduction (p. 1)
- Part 1 Strategic management and its context (p. 7|o2)
- The elements of strategy (p. 9)
- Corporate and competitive strategy (p. 13)
- Schools of thought in strategic management (p. 15)
- Summary (p. 24)
- 2 The environmental context (p. 27)
- Introduction (p. 27)
- The impact of the 'New Economy' (p. 28)
- The new agenda - sustainable development and corporate social responsibility (p. 34)
- Two kinds of pressure (p. 41)
- Anticipating environmental change (p. 44)
- Summary (p. 44)
- Part 2 Corporate strategy (p. 47)
- Introduction (p. 49)
- 3 Clarification of purpose or mission - the starting point for strategic management (p. 51)
- Introduction (p. 51)
- Shareholder value (p. 51)
- The stakeholder approach (p. 54)
- Aspirational purpose (p. 57)
- Summary (p. 59)
- 4 The role of the parent company (p. 60)
- Introduction (p. 60)
- Adding value (p. 60)
- Parenting styles (p. 62)
- Sustaining competitiveness (p. 65)
- Strategy and organization at corporate level (p. 70)
- Reputation, image and brand identity (p. 73)
- Summary (p. 80)
- 5 Building the portfolio (1): analyzing industry and competition (p. 82)
- Introduction (p. 82)
- Analyzing industry attractiveness (p. 82)
- The application of industry analysis: forecasting profitability (p. 89)
- Changing industry structure (p. 91)
- Market segmentation (p. 91)
- Summary (p. 93)
- 6 Building the portfolio (2): vertical integration (p. 95)
- Introduction (p. 95)
- Costs of using the market (p. 96)
- Long-term contracts and 'quasi-vertical integration' (p. 99)
- Summary (p. 102)
- 7 Building the portfolio (3): diversification (p. 103)
- Introduction (p. 103)
- Conglomerate or unrelated diversification (p. 103)
- The case for related diversification (p. 108)
- Diversification and synergy (p. 112)
- Diversification and performance (p. 113)
- Managing the diversified corporation (p. 115)
- Portfolio planning models (p. 118)
- Summary (p. 120)
- 8 Strategic options (p. 123)
- Mergers and acquisitions versus organic growth (p. 123)
- Outsourcing (p. 131)
- Strategic alliances (p. 132)
- Partnership sourcing (p. 135)
- Summary (p. 139)
- 9 Functional strategies (p. 140)
- Manufacturing strategy (p. 140)
- Human resource strategy (p. 148)
- Marketing strategy (p. 152)
- Part 3 Competitive strategy (p. 159)
- Introduction (p. 161)
- 10 The firm: resources, capabilities and competitive advantage (p. 163)
- Introduction (p. 163)
- Resources, capabilities and strategy formulation (p. 164)
- Fundamentals of resource analysis (p. 166)
- Capabilities (p. 171)
- Appraising capabilities (p. 173)
- Managing capabilities (p. 174)
- From resources and capabilities to competitive advantage (p. 175)
- Summary (p. 177)
- 11 Strategies for cost advantage and differentiation advantage (p. 179)
- Introduction (p. 179)
- Creation and erosion of competitive advantage (p. 180)
- Cost and differentiation advantages (p. 183)
- Sources of cost advantage (p. 185)
- Cost drivers (p. 187)
- Analyzing costs (p. 188)
- Differentiation and differentiation advantage (p. 190)
- Analyzing differentiation (p. 191)
- Tangible and intangible differentiation (p. 191)
- The costs of differentiation (p. 193)
- Value chain analysis of differentiation advantage (p. 194)
- Summary (p. 195)
- 12 Competing in global markets (p. 197)
- Introduction (p. 197)
- Implications of internationalization for industry structure and competition (p. 199)
- Implications of internationalization for competitive advantage (p. 201)
- Strategies for exploiting overseas market opportunities (p. 204)
- Global versus multinational strategies (p. 208)
- Location decisions and the value chain (p. 209)
- Organizing the multinational corporation (p. 210)
- The 'transnational' corporation (p. 212)
- Summary (p. 213)
- Part 4 Implementation (p. 215)
- 13 Managing strategic change (p. 217)
- Introduction (p. 217)
- Change objectives (p. 218)
- Implementation (p. 223)
- Evaluation (p. 227)
- Recent trends in organizational change (p. 228)
- Summary (p. 229)
- Cases (p. 231)
- Tesco (p. 231)
- Marks and Spencer (p. 243)
- Glossary (p. 252)
- References (p. 256)
- Further reading (p. 261)
- Index (p. 263)