MTU Library Catalogue

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E-business / Gary P. Schneider.

By: Schneider, Gary P, 1952-.
Contributor(s): Schneider, Gary P, 1952-. Electronic commerce.
Material type: materialTypeLabelBookPublisher: Boston, Mass. : Course Technology/Cengage Learning, c2009Edition: 8th ed.Description: xxiii, 655 p. : col. ill. ; 24 cm.ISBN: 9780324788075; 032478807X.Other title: Electronic business.Subject(s): Electronic commerce | Business and Management | Business & Management | Computer scienceDDC classification: 658.8 SCH
Holdings
Item type Current library Call number Status Barcode
General lending MTU Kerry North Campus Library First Floor Main 658.8 SCH (Browse shelf(Opens below)) Available 38888000689160
Total holds: 0

Enhanced descriptions from Syndetics:

Covers online technologies and trends and their influence on the electronic commerce marketplace.

Previous ed. published as: Electronic commerce. c2007.

Includes bibliographical references and index.

Table of contents provided by Syndetics

  • 1 Introduction to Electronic Commerce
  • 2 Technology Infrastructure: The Internet and the World Wide Web
  • 3 Selling on the Web: Revenue Models and Building a Web Presence
  • 4 Marketing on the Web
  • 5 Business-to-Business Strategies: From Electronic Data Interchange to Electronic Commerce
  • 6 Online Auctions, Virtual Communities, and Web Portals
  • 7 The Environment of Electronic Commerce: Legal, Ethical, and Tax Issues
  • 8 Web Server Hardware and Software
  • 9 Electronic Commerce Software
  • 10 Security for Electronic Commerce
  • 11 Payment Systems for Electronic Commerce
  • 12 Planning for Electronic Commerce