Business economics : a contemporary approach / Peter Earl & Tim Wakeley.
By: Earl, Peter E
.
Contributor(s): Wakeley, Timothy M.
Material type: 
BookPublisher: Maidenhead [u.a.] : McGraw-Hill Education, 2005Description: xx, 561 p : ill. 24cm.ISBN: 0077103920; 9780077103927.Subject(s): Business enterprises -- Finance | Managerial economics | Business and Management | Economics | Business enterprises FinanceDDC classification: 330 EAR
| Item type | Current library | Call number | Status | Barcode | |
|---|---|---|---|---|---|
| General lending | MTU Kerry North Campus Library Ground Floor Main | 330 EAR (Browse shelf(Opens below)) | Available | 38888000705339 |
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| 330 DAV The financial crisis : who is to blame? / | 330 DOY The economic system / | 330 DRA Economics made easy / | 330 EAR Business economics : a contemporary approach / | 330 FUL Fundamental economics / | 330 HAN A textbook of economics. | 330 HAR Introductory economics course companion / |
Enhanced descriptions from Syndetics:
Business Economics: A Contemporary Approach provides students with a practical and useful learning resource that is rooted firmly in a pragmatic and pluralist approach to economic analysis. Designed for both undergraduates and MBA students taking their first course in business economics, the text focuses on introducing students to the richness of economics as a framework for understanding business. It is structured around the changing sets of problems that decision-makers face, such as getting a firm started, keeping the firm in business despite growing competition, growing the firm and finally, rejuvenating the firm in the face of declining demand.
Includes bibliographical references and index.