Consumer behavior : building marketing strategy / Del I. Hawkins, Roger J. Best, Kenneth A. Coney.
By: Hawkins, Del I
.
Contributor(s): Best, Roger J | Coney, Kenneth A.
Material type: 
BookSeries: The Irwin/McGraw-Hill series in marketing.Publisher: Boston, Mass. : McGraw-Hill, 1998Edition: 7th ed.Description: xxv,760p : ill. ; 26 cm.ISBN: 0071153241; 9780071153249; 9780256218954.Subject(s): Consumer behavior -- United States | Market surveys -- United States | Consumer behavior -- United States -- Case studies | Business and Management | Business & Management | Consumerism | Behavioural theory (Behaviourism) | Market researchDDC classification: 658.8342 HAW Summary: The major purpose of this text is to give students the knowledge and skills necessary to perform detailed consumer analysis in order to understand markets and develop effective marketing strategies.
| Item type | Current library | Call number | Status | Barcode | |
|---|---|---|---|---|---|
| General lending | MTU Kerry North Campus Library First Floor Main | 658.8342 HAW (Browse shelf(Opens below)) | Available | 38888000704761 |
Floppy disk in back pocket.
Includes bibliographical references and index.
The major purpose of this text is to give students the knowledge and skills necessary to perform detailed consumer analysis in order to understand markets and develop effective marketing strategies.