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Purple cow : transform your business by being remarkable / Seth Godin.

By: Godin, Seth.
Material type: materialTypeLabelBookPublisher: New York : Portfolio, 2009Description: x, 210 p. ; 18 cm.ISBN: 9781591843177.Subject(s): Marketing | Marketing -- Case studies | Sales & marketingDDC classification: 658.8 GOD
Contents:
Not enough Ps -- The new P -- Boldfaced words and gutsy assertions -- before, during, and after -- The greatest thing since sliced bread -- Did you notice the revolution? -- Why you need the purple cow -- The death of the TV-industrial complex -- Before and after -- Consider the Beetle -- What works? -- Why the Wall Street Journal annoys me so much -- Awareness is not the point -- The will and the way -- Case study: going up? -- Case study: What should Tide do? -- Getting in -- Ideas that spread, win -- The big misunderstanding -- Who's listening? -- Cheating -- Who cares? -- Not all customers are the same -- The law of large numbers -- Case study: Chip Conley -- The problem with the cow -- Follow the leader -- Case study: The Aeron chair -- Projections, profits, and the purple cow -- Case study: The best baker in the world -- Mass marketers hate to measure -- Case study: Logitech -- Who wins in the world of the cow -- Case study: A new kind of kiwi -- The benefits of being the cow -- Case study: The Italian butcher -- Wall Street and the cow -- The opposite of "remarkable" -- The pearl in the bottle -- The parody paradox -- Seventy-two Pearl Jam albums -- Case study: Curad -- Sit there, don't just do something -- Case study: United States Postal Service -- In search of Otaku -- Case study: How Dutch Boy stirred up the paint business -- Case study: Krispy Kreme -- The process and the plan -- The power of a slogan -- Case study: The Häagen-Daz in Bronxville -- Sell what people are buying (and talking about!) -- The problem with compromise -- Case study: Motorola and Nokia -- The magic cycle of the cow -- What it means to be a marketer today -- Marketers no longer : now we're designers -- What does Howard know? -- Do you have to be outrageous to be remarkable? -- Case study: McDonald's France -- But what about the factory? -- The problem with cheap -- Case study: What should Hallmark.com do? -- When the cow looks for a job -- Case study: Tracey the publicist -- Case study: Robyn Waters gets it -- Case study: So popular, no one goes there anymore -- Is it about passion? -- True facts -- Brainstorms -- Salt is not boring, eight more ways to bring the cow to work -- Bonus! -- Brand and company index -- What would Orwell say?
Holdings
Item type Current library Call number Copy number Status Barcode
General lending MTU Kerry North Campus Library First Floor Main 658.8 GOD (Browse shelf(Opens below)) 1 Available 38888000751424
Total holds: 0

Enhanced descriptions from Syndetics:

The cult classic that revolutionized marketing by teaching businesses that you're either remarkable or invisible.

Few authors have had the kind of lasting impact and global reach that Seth Godin has had. In a series of now-classic books that have been translated into 36 languages and reached millions of readers around the world, he has taught generations of readers how to make remarkable products and spread powerful ideas.

In Purple Cow , first published in 2003 and revised and expanded in 2009, Godin launched a movement to make truly remarkable products that are worth marketing in the first place. Through stories about companies like Starbucks, JetBlue, Krispy Kreme, and Apple, coupled with his signature provocative style, he inspires readers to rethink what their marketing is really saying about their product. In a world that grows noisier by the day, Godin's challenge has never been more relevant to writers, marketers, advertisers, entrepreneurs, makers, product managers, and anyone else who has something to share with the world.

Includes index.

Not enough Ps -- The new P -- Boldfaced words and gutsy assertions -- before, during, and after -- The greatest thing since sliced bread -- Did you notice the revolution? -- Why you need the purple cow -- The death of the TV-industrial complex -- Before and after -- Consider the Beetle -- What works? -- Why the Wall Street Journal annoys me so much -- Awareness is not the point -- The will and the way -- Case study: going up? -- Case study: What should Tide do? -- Getting in -- Ideas that spread, win -- The big misunderstanding -- Who's listening? -- Cheating -- Who cares? -- Not all customers are the same -- The law of large numbers -- Case study: Chip Conley -- The problem with the cow -- Follow the leader -- Case study: The Aeron chair -- Projections, profits, and the purple cow -- Case study: The best baker in the world -- Mass marketers hate to measure -- Case study: Logitech -- Who wins in the world of the cow -- Case study: A new kind of kiwi -- The benefits of being the cow -- Case study: The Italian butcher -- Wall Street and the cow -- The opposite of "remarkable" -- The pearl in the bottle -- The parody paradox -- Seventy-two Pearl Jam albums -- Case study: Curad -- Sit there, don't just do something -- Case study: United States Postal Service -- In search of Otaku -- Case study: How Dutch Boy stirred up the paint business -- Case study: Krispy Kreme -- The process and the plan -- The power of a slogan -- Case study: The Häagen-Daz in Bronxville -- Sell what people are buying (and talking about!) -- The problem with compromise -- Case study: Motorola and Nokia -- The magic cycle of the cow -- What it means to be a marketer today -- Marketers no longer : now we're designers -- What does Howard know? -- Do you have to be outrageous to be remarkable? -- Case study: McDonald's France -- But what about the factory? -- The problem with cheap -- Case study: What should Hallmark.com do? -- When the cow looks for a job -- Case study: Tracey the publicist -- Case study: Robyn Waters gets it -- Case study: So popular, no one goes there anymore -- Is it about passion? -- True facts -- Brainstorms -- Salt is not boring, eight more ways to bring the cow to work -- Bonus! -- Brand and company index -- What would Orwell say?

Author notes provided by Syndetics

Bestselling business book author, entrepreneur, and speaker Seth Godin was born on July 10, 1960. He graduated from Tufts University in 1982 and earned an MBA in marketing from Stanford Business School. Godin worked as a brand manager for Spinnaker Software and founded his own book packaging business, followed by the online marketing company Yoyodyne. He was a vice president of direct marketing for Yahoo, and in 2006 he launched the popular community website Squidoo.

(Bowker Author Biography)