MTU Library Catalogue

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Events management / Glenn A.J. Bowdin ... [et al.].

By: Bowdin, G. A. J.
Contributor(s): Allen, Johnny [author.].
Material type: materialTypeLabelBookSeries: Events management series: Publisher: Oxford : Butterworth-Heinemann, 2010Edition: 3rd ed.Description: xxxiv, 739 p. : ill., ; 24 cm.Content type: text | still image Media type: unmediated Carrier type: volumeISBN: 9781856178181 (pbk.); 1856178188 (pbk.).Subject(s): Special events -- Great Britain -- Management | Customs and Folklore | Cultural studies: customs & traditions | Management & management techniques | Sports & active outdoor recreation | Hospitality & service industriesAdditional physical formats: Electronic version:: Events managementDDC classification: 394.2 EVE Also available in electronic form.
Contents:
An overview of the events field -- Perspectives on events -- Event impacts and legacies -- Event tourism planning -- Sustainable development and events -- The strategic planning function -- Conceptualising the event -- Project management for events -- Financial management and events -- Human resource management and events -- Marketing planning for events -- Promotion: integrated marketing communication for events -- Sponsorship of events -- Staging events -- Logistics -- Legal issues of event management -- Risk management -- Evaluation and research.
Summary: Exploring the concepts involved in planning events, this study is designed to develop an understanding of the key issues which include: management, logistics, staging, marketing, promotion and post-event evaluation.
Holdings
Item type Current library Call number Status Barcode
General lending MTU Kerry North Campus Library First Floor Main 394.2 EVE (Browse shelf(Opens below)) Available 38888000604235
General lending MTU Kerry North Campus Library First Floor Main 394.2 EVE (Browse shelf(Opens below)) Available 38888000604243
General lending MTU Kerry North Campus Library First Floor Main 394.2 EVE (Browse shelf(Opens below)) Available 38888000604276
General lending MTU Kerry North Campus Library First Floor Main 394.2 EVE (Browse shelf(Opens below)) Available 38888000670251
Total holds: 0

Enhanced descriptions from Syndetics:

Events Management is the must-have introductory text providing a complete A-Z of the principles and practices of planning, managing and staging events. The book:

introduces the concepts of event planning and management presents the study of events management within an academic environment discusses the key components for staging an event, covering the whole process from creation to evaluation examines the events industry within its broader business context, covering impacts and event tourism provides an effective guide for producers of events contains learning objectives and review questions to consolidate learning.

Each chapter features a real-life case study to illustrate key concepts and place theory in a practical context, as well as preparing students to tackle any challenges they may face in managing events. Examples include the Beijing Olympic Games, Google Zeitgeist Conference, International Confex, Edinburgh International Festival, Ideal Home Show and Glastonbury Festival. Carefully constructed to maximise learning, the text provides the reader with:

a systematic guide to organizing successful events, examining areas such as staging, logistics, marketing, human resource management, control and budgeting, risk management, impacts, evaluation and reporting fully revised and updated content including new chapters on sustainable development and events, perspectives on events, and expanded content on marketing, legal issues, risk and health and safety management a companion website for lecturers and students which includes PowerPoint slides, extra case studies and multiple choice questions to aid both teaching and learning.

Previous ed.: 2006.

Includes bibliographical references and index.

An overview of the events field -- Perspectives on events -- Event impacts and legacies -- Event tourism planning -- Sustainable development and events -- The strategic planning function -- Conceptualising the event -- Project management for events -- Financial management and events -- Human resource management and events -- Marketing planning for events -- Promotion: integrated marketing communication for events -- Sponsorship of events -- Staging events -- Logistics -- Legal issues of event management -- Risk management -- Evaluation and research.

Exploring the concepts involved in planning events, this study is designed to develop an understanding of the key issues which include: management, logistics, staging, marketing, promotion and post-event evaluation.

ITT Module ACCT61009

Also available in electronic form.

Table of contents provided by Syndetics

  • Section 1 The Events Context
  • 1 An Overview of the Events Field
  • 2 Perspectives on Events
  • 3 Event Impacts and Legacies
  • 4 Event Tourism Planning
  • 5 Sustainable Development and Events
  • Section 2 Planning
  • 6 The Strategic Planning Function
  • 7 Conceptualising the Event
  • 8 Project Management for Events
  • 9 Financial Management and Events
  • 10 Human Resource Management and Events
  • 11 Marketing Planning for Events
  • 12 Promotion: Integrated Marketing Communication for Events
  • 13 Sponsorship of Events
  • Section 3 Event Operations and Evaluation
  • 14 Staging Events
  • 15 Logistics
  • 16 Legal Issues of Event Management
  • 17 Risk Management
  • 18 Evaluation and Research
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