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Universal principles of design : 125 ways to enhance usability, influence perception, increase appeal, make better design decisions, and teach through design / William Lidwell, Kritina Holden, Jill Butler.

By: Lidwell, William.
Contributor(s): Holden, Kritina | Butler, Jill, 1969- | Elam, Kimberly, 1951-.
Material type: materialTypeLabelBookPublisher: Berverly, Mass. : Rockport, 2010Edition: [Rev. and updated] ed; [2nd ed.].Description: 272 p. : ill. (some col.), col. map., ports. (some col.) ; 27 cm.ISBN: 9781592535873; 1592535879.Other title: 125 ways to enhance usability, influence perception, increase appeal, make better design decisions, and teach through design | Universal principles of design : a cross-disciplinary reference.Subject(s): Design -- Dictionaries | Art and Design | Fine arts: art forms | Industrial / commercial art & designDDC classification: 745.403 LID | 745.403
Contents:
Introduction -- 80/20 rule - Accessibility -- Advance organizer -- Aesthetic-usability effect -- Affordance -- Alignment -- Anthropomorphic form -- Archetypes -- Area alignment -- Attractiveness bias -- Baby-face bias -- Biophilia effect -- Cathedral effect -- Chunking -- Classical conditioning -- Closure -- Cognitive dissonance -- Color -- Common fate -- Comparison -- Confirmation -- Consistency -- Constancy -- Constraint -- Contour bias -- Control -- Convergence -- Cost-benefit -- Defensible space -- Depth of processing -- Design by committee -- Desire line -- Development cycle -- Entry point -- Errors -- Expectation effect -- Exposure effect -- Face-ism ratio -- Factor of safety -- Feedback loop -- Fibonacci sequence -- Figure-ground relationship -- Fitts' law -- Five hat racks -- Flexibility-usability tradeoff -- Forgiveness -- Form follows function -- Framing -- Freeze-flight-fight-forfeit -- Garbage in-garbage out -- Golden ratio -- Good continuation -- Gutenberg diagram -- Hick's law -- Hierarchy -- Hierarchy of needs -- Highlighting -- Horror vacui -- Hunter-nurturer fixations -- Iconic representation -- Immersion -- Inattentional blindness -- Interference effects -- Inverted pyramid -- Iteration -- Law of Prägnanz -- Layering -- Legibility -- Life cycle -- Mapping -- Mental model -- Mimicry -- Mnemonic device -- Modularity -- Most advanced yet acceptable -- Most average facial appearance effect -- Normal distribution -- Not invented here -- Nudge -- Ockham's razor -- Operant conditioning -- Orientation sensitivity -- Performance load -- Performance versus preference -- Personas -- Picture superiority effect -- Priming -- Progressive disclosure -- Propositional density -- Prospect-refuge -- Prototyping -- Proximity -- Readability -- Recognition over recall -- Red effect -- Redundancy -- Rosetta stone -- Rule of thirds -- Satisficing -- Savanna preference -- Scaling fallacy -- Scarcity -- Self-similarity -- Serial position effects -- Shaping -- Signal-to-noise ratio -- Similarity -- Stickiness -- Storytelling -- Structural forms -- Symmetry -- Threat detection -- Three-dimensional projection -- Top-down lighting bias -- Uncanny valley -- Uncertainty principle -- Uniform connectedness -- Veblen effect -- Visibility -- Visuospacial resonance -- von Restorff effect -- Wabi-sabi -- Waist-to-hip ratio -- Wayfinding -- Weakest link.
Subject: Whether a marketing campaign or a museum exhibit, a video game or a complex control system, the design we see is the culmination of many concepts and practices brought together from a variety of disciplines. Because no one can be an expert on everything, designers have always had to scramble to find the information and know-how required to make a design work?until now. Universal Principles of Design is the first comprehensive, cross-disciplinary encyclopedia of design. Richly illustrated and easy to navigate, it pairs clear explanations of every design concept with visual examples of the concepts applied in practice. From the "80/20? rule to chunking, from baby-face bias to Occam's razor, and from self-similarity to storytelling, every major design concept is defined and illustrated for readers to expand their knowledge.Summary: This volume is a comprehensive, cross-disciplinary encyclopedia of visual design elements and principles. Organized alphabetically, it pairs clear explanations of every design concept with visual examples of the concepts applied in practice.
Holdings
Item type Current library Call number Copy number Status Notes Barcode
General lending MTU Bishopstown Library Lending 745.403 (Browse shelf(Opens below)) 1 Available CIT Module MMED 6035 - Core reading. 00161054
General lending MTU Bishopstown Library Lending 745.403 (Browse shelf(Opens below)) 1 Available 00161053
General lending MTU Kerry North Campus Library First Floor Main 745.403 LID (Browse shelf(Opens below)) 0 Available 38888000621205
Total holds: 0

Enhanced descriptions from Syndetics:

Universal Principles of Design, Revised and Updated is a comprehensive, cross-disciplinary encyclopedia covering 125 laws, guidelines, human biases, and general considerations important to successful design. Richly illustrated and easy to navigate, it pairs clear explanations of every design concept with visual examples of the ideas applied in practice. From the 80/20 Rule to the Weakest Link, every major design concept is defined and illustrated.



Whether a marketing campaign or a museum exhibit, a video game or a complex control system, the design we see is the culmination of many concepts and practices brought together from a variety of disciplines. Because no one can be an expert on everything, designers have always had to scramble to find the information and know-how required to make a design work--until now.



Just a few of the principles that will broaden your design knowledge , promote brainstorming , and help you check the quality of your work :

Baby-Face Bias Expectation Effect Golden Ration Ockham's Razor Proximity Scaling Fallacy

The book is organized alphabetically so that principles can be easily and quickly referenced by name. For those interested in addressing a specific problem of design, the principles have also been indexed by questions commonly confronting designers (How can I help people learn from my design? How can I enhance the usability of a design? How can I make better design decisions? ...).



Each principle is presented in a two-page format. The left-hand page contains a succinct definition , a full description of the principle , examples of its use , and guidelines for use . Side notes appear to the right of the text, and provide elaborations and references. The right-hand page contains visual examples and related graphics to support a deeper understanding of the principle.



This landmark reference is the standard for designers, engineers, architects, and students who seek to broaden and improve their design expertise.

"125 ways to enhance usability, influence perception, increase appeal, make better design decisions, and teach through design"--T.p.

"This edition published in 2010"--T.p. verso.

This second edition includes revisions, updates, and twenty-five new principles--P. [4] of cover.

Includes bibliographical references and index.

Introduction -- 80/20 rule - Accessibility -- Advance organizer -- Aesthetic-usability effect -- Affordance -- Alignment -- Anthropomorphic form -- Archetypes -- Area alignment -- Attractiveness bias -- Baby-face bias -- Biophilia effect -- Cathedral effect -- Chunking -- Classical conditioning -- Closure -- Cognitive dissonance -- Color -- Common fate -- Comparison -- Confirmation -- Consistency -- Constancy -- Constraint -- Contour bias -- Control -- Convergence -- Cost-benefit -- Defensible space -- Depth of processing -- Design by committee -- Desire line -- Development cycle -- Entry point -- Errors -- Expectation effect -- Exposure effect -- Face-ism ratio -- Factor of safety -- Feedback loop -- Fibonacci sequence -- Figure-ground relationship -- Fitts' law -- Five hat racks -- Flexibility-usability tradeoff -- Forgiveness -- Form follows function -- Framing -- Freeze-flight-fight-forfeit -- Garbage in-garbage out -- Golden ratio -- Good continuation -- Gutenberg diagram -- Hick's law -- Hierarchy -- Hierarchy of needs -- Highlighting -- Horror vacui -- Hunter-nurturer fixations -- Iconic representation -- Immersion -- Inattentional blindness -- Interference effects -- Inverted pyramid -- Iteration -- Law of Prägnanz -- Layering -- Legibility -- Life cycle -- Mapping -- Mental model -- Mimicry -- Mnemonic device -- Modularity -- Most advanced yet acceptable -- Most average facial appearance effect -- Normal distribution -- Not invented here -- Nudge -- Ockham's razor -- Operant conditioning -- Orientation sensitivity -- Performance load -- Performance versus preference -- Personas -- Picture superiority effect -- Priming -- Progressive disclosure -- Propositional density -- Prospect-refuge -- Prototyping -- Proximity -- Readability -- Recognition over recall -- Red effect -- Redundancy -- Rosetta stone -- Rule of thirds -- Satisficing -- Savanna preference -- Scaling fallacy -- Scarcity -- Self-similarity -- Serial position effects -- Shaping -- Signal-to-noise ratio -- Similarity -- Stickiness -- Storytelling -- Structural forms -- Symmetry -- Threat detection -- Three-dimensional projection -- Top-down lighting bias -- Uncanny valley -- Uncertainty principle -- Uniform connectedness -- Veblen effect -- Visibility -- Visuospacial resonance -- von Restorff effect -- Wabi-sabi -- Waist-to-hip ratio -- Wayfinding -- Weakest link.

Whether a marketing campaign or a museum exhibit, a video game or a complex control system, the design we see is the culmination of many concepts and practices brought together from a variety of disciplines. Because no one can be an expert on everything, designers have always had to scramble to find the information and know-how required to make a design work?until now. Universal Principles of Design is the first comprehensive, cross-disciplinary encyclopedia of design. Richly illustrated and easy to navigate, it pairs clear explanations of every design concept with visual examples of the concepts applied in practice. From the "80/20? rule to chunking, from baby-face bias to Occam's razor, and from self-similarity to storytelling, every major design concept is defined and illustrated for readers to expand their knowledge.

This volume is a comprehensive, cross-disciplinary encyclopedia of visual design elements and principles. Organized alphabetically, it pairs clear explanations of every design concept with visual examples of the concepts applied in practice.

CIT Module CRAF7002 - Core reading.

CIT Module MMED8006 - Core reading

Author notes provided by Syndetics

William Lidwell is the Chief R&D Officer at Avenues: The World School, where he leads teams tasked with conducting research in education and the learning sciences; the development of new educational curricula, programming, and technologies; and the architecture and design of new campuses around the world. The co-author of Universal Principles of Design and The Pocket Universal Principles of Design , he has written other books in a variety of disciplines, including design, education, and management. His online lectures on the psychology of color are available at TheGreatCourses.com, and his online courses on the universal principles of design and logo design are available at LinkedInLearning.com. He lives in Houston, Texas.

Kritina Holden is a Human Factors Technical Fellow with Leidos at the NASA Johnson Space Center. She has over thirty years of experience working in the area of Human Factors, with a focus on human-computer interaction (HCI), human-centered design, and usability. She has served as Principal Investigator for several NASA-funded research efforts, including studies onboard the International Space Station. She is also a subject-matter expert for all of the major spaceflight programs. Tina received her Ph.D. in Engineering Psychology from Rice University. She lives in Houston, Texas. Jill Butler is the founder and president of Stuff Creators Design, an interaction design consultancy. She has over twenty years of experience designing, teaching, and consulting in the areas of graphic design, information design, and typography. She has designed covers, layouts, and typography for more than a hundred published novels and children's books, and more websites than she can count. Her current focus is the UI/UX design of global online K-12 learning systems. Her online courses on the universal principles of design and typography are available at LinkedInLearning.com. She lives in Houston, Texas.