MTU Library Catalogue

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International marketing / Pervez Ghauri and Philip Cateora.

By: Ghauri, Pervez N, 1948- [author].
Contributor(s): Cateora, Philip R [author].
Material type: materialTypeLabelBookPublisher: Maidenhead : McGraw-Hill Higher Education, 2010Copyright date: ©2010Edition: Third edition.Description: xlvi, 682 pages ; : col. ill., col. maps ; 27 cm.Content type: text Media type: unmediated Carrier type: volumeISBN: 9780077122850 (pbk.); 0077122852.Subject(s): Export marketing | International business enterprises | Business & Management | Sales & marketing management | Business and ManagementDDC classification: 658.848 CAT
Contents:
Part I An Overview -- 1 The Scope and Challenge of International Marketing -- 2 The Dynamics of International Markets -- Part II The Impact of Culture on International Marketing -- 3 Geography and History: The Foundations of Cultural Understanding -- 4 Cultural Dynamics in International Marketing -- 5 Business Customs and Practices in International Marketing -- 6 The International Political and Legal Environment -- Part III Assessing International Market Opportunities -- 7 Researching International Markets -- 8 Emerging Markets and Market Behaviour -- 9 Multinational Market Regions and Market Groups Part IV Strategies in International Markets -- 10 International Marketing Strategies -- 11 International Market Entry Strategies -- 12 International Branding Strategies -- 13 Exporting, Managing and Logistics -- 14 Ethics and Social Responsibility in International Marketing -- Part V Developing International Marketing Strategies -- 15 Product Decisions for International Markets -- 16 Marketing Industrial Products and Business Services -- 17 International Distribution and Retailing -- 18 Pricing for International Markets -- 19 International Promotion and Advertising -- 20 Personal Selling and Negotiations -- Part VI Supplementary Resources Country Notebook -- Case Studies.
Summary: The third edition of 'International Marketing' provides a complete introduction to international marketing in the 21st century.
Holdings
Item type Current library Call number Status Barcode
General lending MTU Kerry North Campus Library First Floor Main 658.848 CAT (Browse shelf(Opens below)) Available 38888000931349
General lending MTU Kerry North Campus Library First Floor Main 658.848 CAT (Browse shelf(Opens below)) Available 38888000899207
General lending MTU Kerry North Campus Library First Floor Main 658.848 CAT (Browse shelf(Opens below)) Available 38888000899215
General lending MTU Kerry North Campus Library First Floor Main 658.848 CAT (Browse shelf(Opens below)) Available 38888000619365
General lending MTU Kerry North Campus Library First Floor Main 658.848 CAT (Browse shelf(Opens below)) Available 38888000619373
2 hour loan MTU Kerry North Campus Library Desk Loan 658.848 CAT (Browse shelf(Opens below)) Available 38888000619381
General lending MTU Kerry North Campus Library First Floor Main 658.848 CAT (Browse shelf(Opens below)) Available 38888000619399
Total holds: 0

Enhanced descriptions from Syndetics:

The third edition of International Marketing provides a complete introduction to international marketing in the twenty-first century. With up-to-date coverage of all core topics, an accessible writing style and distinct emphasis on culture, this new edition facilitates a deeper understanding of the subject. One of the only books to take a truly international approach, it's an ideal text for students studying international marketing.

Formerly CIP. Uk

Includes bibliographical references and indexes.

Part I An Overview -- 1 The Scope and Challenge of International Marketing -- 2 The Dynamics of International Markets -- Part II The Impact of Culture on International Marketing -- 3 Geography and History: The Foundations of Cultural Understanding -- 4 Cultural Dynamics in International Marketing -- 5 Business Customs and Practices in International Marketing -- 6 The International Political and Legal Environment -- Part III Assessing International Market Opportunities -- 7 Researching International Markets -- 8 Emerging Markets and Market Behaviour -- 9 Multinational Market Regions and Market Groups Part IV Strategies in International Markets -- 10 International Marketing Strategies -- 11 International Market Entry Strategies -- 12 International Branding Strategies -- 13 Exporting, Managing and Logistics -- 14 Ethics and Social Responsibility in International Marketing -- Part V Developing International Marketing Strategies -- 15 Product Decisions for International Markets -- 16 Marketing Industrial Products and Business Services -- 17 International Distribution and Retailing -- 18 Pricing for International Markets -- 19 International Promotion and Advertising -- 20 Personal Selling and Negotiations -- Part VI Supplementary Resources Country Notebook -- Case Studies.

The third edition of 'International Marketing' provides a complete introduction to international marketing in the 21st century.

Table of contents provided by Syndetics

  • Part I An Overview
  • Chapter 1 The Scope and Challenge of International Marketing
  • Chapter 2 The Dynamics of International Markets
  • Part II The Impact of Culture on International Marketing
  • Chapter 3 Geography and History: The Foundations of Cultural Understanding
  • Chapter 4 Cultural Dynamics in International Marketing
  • Chapter 5 Business Customs and Practices in International Marketing
  • Chapter 6 The International Political and Legal Environment
  • Part III Assessing International Market Opportunities
  • Chapter 7 Researching International Markets
  • Chapter 8 Emerging Markets and Market Behaviour
  • Chapter 9 Multinational Market Regions and Market Groups
  • Part IV Strategies in International Markets
  • Chapter 10 International Marketing Strategies
  • Chapter 11 International Market Entry Strategies
  • Chapter 12 International Branding Strategies
  • Chapter 13 Exporting, Managing and Logistics
  • Chapter 14 Ethics and Social Responsibility in International Marketing
  • Part V Developing International Marketing Strategies
  • Chapter 15 Product Decisions for International Markets
  • Chapter 16 Marketing Industrial Products and Business Services
  • Chapter 17 International Distribution and Retailing
  • Chapter 18 Pricing for International Markets
  • Chapter 19 International Promotion and Advertising
  • Chapter 20 Personal Selling and Negotiations
  • Part VI Supplementary Resources
  • Country Notebook
  • Case Studies