Consumer behaviour : a European outlook/ Leon G. Schiffman, Hårvard Hansen, Leslie Kanuk.
By: Schiffman, Leon G
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Contributor(s): Hansen, Håvard | Kanuk, Leslie Lazar.
Material type: 
BookPublisher: Harlow : Financial Times Prentice Hall, 2012Edition: 2nd ed.Description: xix, 460 p. : ill. ; 27 cm.ISBN: 9780273736950.Subject(s): Consumer behavior -- Europe | Motivation research (Marketing) -- Europe | Business and Management | Business & Management | Sales & marketingDDC classification: 658.8342 SCH Summary: This global version examines the full range of consumer behaviour within the context of the expanding influence of the high-tech global environment in which we live. The book places emphasis on consumer behaviour within the context of marketing strategy, using both theoretical and applications-oriented approaches.
| Item type | Current library | Call number | Status | Barcode | |
|---|---|---|---|---|---|
| General lending | MTU Kerry North Campus Library First Floor Main | 658.8342 SCH (Browse shelf(Opens below)) | Available | 38888000619944 | |
| General lending | MTU Kerry North Campus Library First Floor Main | 658.8342 SCH (Browse shelf(Opens below)) | Available | 38888000619936 | |
| General lending | MTU Kerry North Campus Library First Floor Main | 658.8342 SCH (Browse shelf(Opens below)) | Available | 38888000619928 | |
| 2 hour loan | MTU Kerry North Campus Library Desk Loan | 658.8342 SCH (Browse shelf(Opens below)) | Available | 38888000619910 |
Browsing MTU Kerry North Campus Library shelves, Shelving location: Desk Loan Close shelf browser (Hides shelf browser)
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| 658.8 ROG Marketing : an introduction for students in Ireland / | 658.83 MAL Marketing research : an applied orientation / | 658.83 MAL Essentials of marketing research / | 658.8342 SCH Consumer behaviour : a European outlook/ | 658.839415 DOM Marketing research in Ireland : theory and practice / | 658.848 CAT International marketing / | 658.872 MAY Digital impact : the two secrets to online marketing success / |
Enhanced descriptions from Syndetics:
Consumer Behaviour focuses not only on what consumers buy, but also why they buy, when they buy, where they buy and how they evaluate their purchase, and how they ultimately dispose of it.
The second edition has been thoroughly adapted and revised to reflect European conditions, and to focus attention on critical concepts in consumer behaviour. In doing so the authors illuminate the ways in which marketers apply the principles of consumer behaviour to the development and implementation of marketing strategies. The new 'Innovation In Action feature' will give practical examples to help you student link Consumer Behaviour with how it is practised in the workplace.
Previous ed.: 2008.
Formerly CIP. Uk
Includes bibliographical references and index.
This global version examines the full range of consumer behaviour within the context of the expanding influence of the high-tech global environment in which we live. The book places emphasis on consumer behaviour within the context of marketing strategy, using both theoretical and applications-oriented approaches.
Author notes provided by Syndetics
Leon G. Schiffman is J. Donald Kennedy Chair in E-Commerce at the Peter J. Tobin College of Business at St. John's University, New York City, USA.
Leslie Lazar Kanuk is Emeritus Professor of Marketing at the City University of New York Graduate School, USA.
H©vard Hansen is Professor of Marketing at the UiS Business School, University of Stavanger, Norway.