MTU Library Catalogue

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Food styling : the art of preparing food for the camera / Delores Custer.

By: Custer, Delores [author].
Material type: materialTypeLabelBookPublisher: Hoboken, N.J. : John Wiley & Sons, Inc., [2010]Copyright date: ©2010Description: xvii, 398 pages : color illustrations ; 29 cm.Content type: text Media type: unmediated Carrier type: volumeISBN: 9780470080191; 0470080191.Subject(s): Photography of food | Food -- Pictorial works | Cookery / food & drink etc | PhotographyDDC classification: 778.996413 CUS | 778.996413 Summary: This comprehensive guide to the art and craft of food styling is complete with lists of handy tools and vital equipment, recipes for artificial foods and guidelines for running a successful food styling business.
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Enhanced descriptions from Syndetics:

Food Styling is the first serious book on the subject of food styling for specific media: editorial, advertorial, public relations, marketing, advertising, packaging, and television and film production. It focuses on the development of skills and the techniques and equipment required to help chefs improve presentations and simply better market a product.

Formerly CIP. Uk

Includes bibliographical references (p. 374-375) and index.

This comprehensive guide to the art and craft of food styling is complete with lists of handy tools and vital equipment, recipes for artificial foods and guidelines for running a successful food styling business.

MTU Cork Module ARTS7060 - Core reading.

Table of contents provided by Syndetics

  • Acknowledgments
  • Introduction
  • Section 1 The Basics
  • Chapter 1 A General Overview Of Food Styling
  • Chapter 2 The Medium Is The Message
  • Chapter 3 The Cast Of Characters
  • Section 2 The Job From Phone Call To Invoice
  • Chapter 4 Getting The Job
  • Chapter 5 Prepping The Job
  • Chapter 6 The Shoot
  • Chapter 7 About Photography
  • Chapter 8 About Propping
  • Chapter 9 About Production Work
  • Section 3 The Nuts And Bolts
  • Chapter 10 Tools Of The Trade
  • Chapter 11 Working With The Food: Some Foods Just Misbehave
  • Section 4 Pulling It All Together
  • Chapter 12 The Business Of Food Styling
  • Chapter 13 Useful Additional Skills
  • Chapter 14 Tips For Food Professionals Who Want To Food Style Their Work
  • Section 5 Trends: Food And Food Presentation
  • Chapter 15 Reviewing The Last 60 Years
  • Glossary
  • Resources
  • Index

Author notes provided by Syndetics

DELORES CUSTER has been a freelance food stylist and culinary educator since 1978. Today she styles for magazines and cookbook publishers, and in print advertising, public relations, television, and feature films. She has taught courses in Professional Food Styling, Recipe Writing, and Food Demonstration Techniques for Television at New York University, The Culinary Institute of America, The Institute of Culinary Education, and culinary schools around the world. Her food clients include Kraft Foods, General Mills, Unilever, Campbell Soup Company, ConAgra, Nestlé, Häagen-Dazs®, Red Lobster, Subway, Cuisinart, Bacardi, and Budweiser. Her website is delorescuster.com.