Events management [electronic book] / Glenn A.J. Bowdin ... [et al.].
By: Bowdin, G. A. J
.
Material type: 
BookSeries: Events management series: Publisher: Oxford : Elsevier Butterworth-Heinemann, 2011Edition: 3rd ed.Description: xxxiv, 739 p. : ill.ISBN: 9780080964317.Subject(s): Special events industry -- ManagementGenre/Form: Electronic books.Additional physical formats: Print version.: Events management DDC classification: 394.2 Online resources: Access eBook Also available in print form| Item type | Current library | Call number | Status | |
|---|---|---|---|---|
| eBook | MTU Online eBook | 394.2 (Browse shelf(Opens below)) | Available (Online) |
Enhanced descriptions from Syndetics:
Events Management is the must-have introductory text providing a complete A-Z of the principles and practices of planning, managing and staging events. The book:
introduces the concepts of event planning and management presents the study of events management within an academic environment discusses the key components for staging an event, covering the whole process from creation to evaluation examines the events industry within its broader business context, covering impacts and event tourism provides an effective guide for producers of events contains learning objectives and review questions to consolidate learningEach chapter features a real-life case study to illustrate key concepts and place theory in a practical context, as well as preparing students to tackle any challenges they may face in managing events. Examples include the Beijing Olympic Games, Google Zeitgeist Conference, International Confex, Edinburgh International Festival, Ideal Home Show and Glastonbury Festival.
Carefully constructed to maximise learning, the text provides the reader with:
anbsp;systematic guide to organizing successful events, examining areas such as staging, logistics, marketing, human resource management, control and budgeting, risk management, impacts, evaluation and reporting fully revised and updated content including new chapters on sustainable development and events, perspectives on events, and expanded content on marketing, legal issues, risk and health and safety management anbsp;companion website: www.elsevierdirect.com/9781856178181 with additional materials and links to websites and other resources for both students and lecturersIncludes bibliographical references and index.
An overview of the events field -- Perspectives on events -- Event impacts and legacies -- Event tourism planning -- Sustainable development and events -- The strategic planning function -- Conceptualising the event -- Project management for events -- Financial management and events -- Human resource management and events -- Marketing planning for events -- Promotion: integrated marketing communication for events -- Sponsorship of events -- Staging events -- Logistics -- Legal issues of event management -- Risk management -- Evaluation and research.
Exploring the concepts involved in planning events, this study is designed to develop an understanding of the key issues which include: management, logistics, staging, marketing, promotion and post-event evaluation.
Also available in print form
Electronic reproduction. Palo Alto, Calif. : ebrary, 2015. Available via World Wide Web. Access may be limited to ebrary affiliated libraries.