International business / Mike Peng, Klaus Meyer.
By: Peng, Mike W [author.]
.
Contributor(s): Meyer, Klaus [author.].
Material type: 
BookPublisher: Andover : Cengage Learning, [2019]Edition: Third edition.Description: xx, 597 pages : illustrations (colour), maps (colour) ; 26 cm.Content type: text | still image | cartographic image Media type: unmediated Carrier type: volumeISBN: 9781473758438.Subject(s): International business enterprises | International trade | International business enterprises -- Case studies | International trade -- Case studies | Industry | Industry & industrial studies | Teaching skills & techniques | International businessDDC classification: 338.88 PEN Summary: This textbook offers an introduction to international business that starts from Europe but ultimately encompasses the globe. The central question is - what determines the success and failure of firms around the globe? Institutional and resource-based perspectives are utilised to answer this question.
| Item type | Current library | Call number | Status | Barcode | |
|---|---|---|---|---|---|
| General lending | MTU Kerry North Campus Library Ground Floor Main | 338.88 PEN (Browse shelf(Opens below)) | Available | 38888000985394 |
Browsing MTU Kerry North Campus Library shelves, Shelving location: Ground Floor Main Close shelf browser (Hides shelf browser)
Enhanced descriptions from Syndetics:
Drawing from the combined experiences of Mike Peng and Klaus Meyer International Business provides a comprehensive insight into contemporary business practices. Covering recent global developments and current issues such as Brexit, as well as the historical context of international business, the third edition highlights the complex nature of global business.
Previous edition: 2016.
Formerly CIP. Uk
Includes bibliographical references and index.
This textbook offers an introduction to international business that starts from Europe but ultimately encompasses the globe. The central question is - what determines the success and failure of firms around the globe? Institutional and resource-based perspectives are utilised to answer this question.