MTU Library Catalogue

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Events management / Glenn A.J. Bowdin, Johnny Allen, Rob Harris, Leo Jago, William O'Toole, Ian McDonnell

By: Bowdin, G. A. J [author.].
Contributor(s): Harris, Rob, 1957- [author] | Jago, Leo [author] | O'Toole, William, 1951- [author] | McDonnell, Ian [author].
Material type: materialTypeLabelBookSeries: Events management series.Publisher: London : Routledge, 2024Copyright date: ©2024Edition: Fourth edition.Description: xxxix, 814 pages : illustrations (black and white, and colour) ; 26 cm.Content type: text | still image Media type: unmediated Carrier type: volumeISBN: 9780367491840 (paperback).Subject(s): Special events -- ManagementDDC classification: 394.2068 EVE
Contents:
Part 1: Event Context -- 1. An Overview of the Event Field -- 2. Perspectives on Events -- 3. The Event Planning Context -- 4. Event Tourism Planning -- 5. Sustainable Event Management -- Part 2: Planning -- 6. Strategic Event Planning -- 7. Conceptualising the Event -- 8. Event Project Management -- 9. Event Financial Planning -- 10. Human Resource Management and Events -- 11. Marketing Planning for Events -- 12. Promotion: Integrated Marketing Communication for Events -- 13. Sponsorship of Events -- Part 3: Event Operations and Evaluation -- 14. Event Design and Production -- 15. Event Logistics -- 16. Legal Considerations in Event Planning and Management -- 17. Risk Management -- 18. Evaluation and Research.
Holdings
Item type Current library Call number Status Notes Date due Barcode
General lending MTU Kerry North Campus Library First Floor Main 394.2068 EVE (Browse shelf(Opens below)) Available MTU Kerry Module EVMG81005 - Essential Reading 38888000939805
General lending MTU Kerry North Campus Library First Floor Main 394.2068 EVE (Browse shelf(Opens below)) Checked out MTU Kerry Module EVMG81005 - Essential Reading 05/06/2026 38888000939813
Total holds: 0

Enhanced descriptions from Syndetics:

A must-have introductory text of unrivalled coverage and depth focusing on events planning and management, the fourth edition ofEvents Managementprovides a complete A to Z of the principles and practices of planning, managing and staging events.


The book offers a systematic guide to organising successful events, examining areas such as event design, logistics, marketing, human resource management, financial planning, risk management, impacts, evaluation and reporting. The fourth edition has been fully updated and revised to include content covering technology, including virtual and hybrid events, concepts such as social capital, soft power and events, social inclusion, equality, accessibility and diversity, and the latest industry reports, research and legal frameworks. The book is logically structured and features new case studies, showing real-life applications and highlighting issues with planning events of all types and scales in a range of geographical locations.


This book has been dubbed 'the events management bible' and fosters an interactive learning experience amongst scholars of events management, tourism and hospitality.

Previous edition: published as by Glenn A.J. Bowdin, Johnny Allen, William O'Toole, Robert Harris, Ian McDonnell. Amsterdam: Butterworth-Heinemann, 2011.

Includes bibliographical references and index.

Part 1: Event Context -- 1. An Overview of the Event Field -- 2. Perspectives on Events -- 3. The Event Planning Context -- 4. Event Tourism Planning -- 5. Sustainable Event Management -- Part 2: Planning -- 6. Strategic Event Planning -- 7. Conceptualising the Event -- 8. Event Project Management -- 9. Event Financial Planning -- 10. Human Resource Management and Events -- 11. Marketing Planning for Events -- 12. Promotion: Integrated Marketing Communication for Events -- 13. Sponsorship of Events -- Part 3: Event Operations and Evaluation -- 14. Event Design and Production -- 15. Event Logistics -- 16. Legal Considerations in Event Planning and Management -- 17. Risk Management -- 18. Evaluation and Research.

MTU Kerry Module EVMG81005 - Essential Reading

Author notes provided by Syndetics

Glenn A. J. Bowdin -Principal Lecturer in Events Management, UK Centre for Events Management, School of Events, Tourism and Hospitality Management, Leeds Beckett University, UK

Johnny Allen - Formerly Foundation Director, Australian Centre for Event Management, University of Technology, Sydney, Australia

Rob Harris - Director, Event Training Australia, Sydney, Australia

Leo Jago - Griffiths University, Brisbane, Australia

William O'Toole - International Events Development Specialist, Sydney, Australia, Event Project Management System, Sydney, Australia

Ian McDonnell - Formerly Senior Lecturer, School of Leisure, Sport and Tourism, University of Technology, Sydney, Australia