Crafting and executing strategy : the quest for competitive advantage: concepts / Arthur A. Thompson, Margaret A. Peteraf, John E. Gamble and A.J. Strickland III
By: Thompson, Arthur A [author]
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Contributor(s): Peteraf, Margaret Ann [author]
| Gamble, John (John E.) [author]
| Strickland, A. J. (Alonzo J.) [author]
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Material type:
BookPublisher: New York : McGraw Hill, [2024]Description: xlvii, 372 pages : illustrations ; 26 cm.Content type: text Media type: unmediated Carrier type: volumeISBN: 9781266849794 (paperback).Subject(s): Strategic planning| Item type | Current library | Call number | Status | Notes | Barcode | |
|---|---|---|---|---|---|---|
| General lending | MTU Bishopstown Library Lending | 658.4012 (Browse shelf(Opens below)) | Available | MTU Cork Module MGMT9057-Recommended reading. MTU Cork Module MGMT8045-Supplementary reading.MTU Cork Module MGMT8018-Supplementary reading. | 00219731 | |
| General lending | MTU National Maritime College of Ireland Library Lending | 658.4012 (Browse shelf(Opens below)) | Available | 00219974 |
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Includes bibliographical references and indexes.
What is strategy and why is it important? -- Charting a company's direction -- Evaluating a company's external environment -- Evaluating a company's resources, capabilities, and competitiveness -- The five generic competitive strategies -- Strengthening a company's competitive position -- Strategies for competing in international markets -- Corporate strategy -- Ethics, corporate social responsibility, environmental sustainability, and strategy -- Building an organization capable of good strategy execution -- Managing internal operations -- Corporate culture and leadership.