MTU Library Catalogue

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Management : the basics / Morgen Witzel.

By: Witzel, Morgen [author.].
Material type: materialTypeLabelBookSeries: The Basics.Publisher: Abingdon, Oxon ; New York, NY : Routledge, 2022Publisher: ©2022Edition: Second edition.Description: pages cm.Content type: text Media type: unmediated Carrier type: volumeISBN: 9780367775124 (paperback); 9780367775131 (hardback).Subject(s): ManagementAdditional physical formats: Electronic version: Management : the basicsDDC classification: 658 Also available in electronic form.
Contents:
Introduction: what is management? -- Strategy -- Managing people -- Managing organizations -- Production -- Marketing -- Finance -- Knowledge and technology -- Culture and Globalization -- The manager.
Summary: "Management: The Basics provides an easy, jargon-free introduction to the fundamental principles and practices of modern management. Using examples ranging from people management at Cadbury and the Enron crisis to the marketing of fried chicken in China, the book explains key aspects of management, including: Business strategy and how to use it to meet goals how successful marketing works how organizations are structured and function Fundamentals of corporate finance Human resource management's role in the management and development of people the importance of knowledge and culture to management This second edition has been updated to take account of general advances in management thinking, including developments in governance, responsible management, environmental pressures and a new emphasis on health and well-being in the aftermath of the Covid-19 pandemic. It brings management thinking fully up to date with the latest currents and trends. This accessible, readable primer is an ideal starting point for anyone starting to learn about business and management"-- Provided by publisher.
Holdings
Item type Current library Call number Status Notes Barcode
General lending MTU Bishopstown Library Lending 658 (Browse shelf(Opens below)) Available MTU Cork Module INTR9027- Supplementary reading. 00220540
General lending MTU Bishopstown Library Lending 658 (Browse shelf(Opens below)) Available MTU Cork Module INTR9027- Supplementary reading. 00220537
Total holds: 0

Enhanced descriptions from Syndetics:

Management: The Basicsprovides an easy, jargon-free introduction to the fundamental principles and practices of modern management .

Using examples ranging from people management at Cadbury and the Enron crisis to the marketing of fried chicken in China, the book explains key aspects of management, including:

business strategy and how to use it to meet goals; how successful marketing works; how organizations are structured and function; fundamentals of corporate finance; human resource management's role in the management and development of people; the importance of knowledge and culture to management.

This second edition has been updated to take account of general advances in management thinking, including developments in governance, responsible management and environmental pressures, and a new emphasis on health and well-being in the aftermath of the Covid-19 pandemic. It brings management thinking fully up to date with the latest currents and trends. This accessible, readable primer is an ideal starting point for anyone wanting to learn about business and management.

Bibliography: (pages 203-207) and index.

Introduction: what is management? -- Strategy -- Managing people -- Managing organizations -- Production -- Marketing -- Finance -- Knowledge and technology -- Culture and Globalization -- The manager.

"Management: The Basics provides an easy, jargon-free introduction to the fundamental principles and practices of modern management. Using examples ranging from people management at Cadbury and the Enron crisis to the marketing of fried chicken in China, the book explains key aspects of management, including: Business strategy and how to use it to meet goals how successful marketing works how organizations are structured and function Fundamentals of corporate finance Human resource management's role in the management and development of people the importance of knowledge and culture to management This second edition has been updated to take account of general advances in management thinking, including developments in governance, responsible management, environmental pressures and a new emphasis on health and well-being in the aftermath of the Covid-19 pandemic. It brings management thinking fully up to date with the latest currents and trends. This accessible, readable primer is an ideal starting point for anyone starting to learn about business and management"-- Provided by publisher.

MTU Cork Module INTR9027- Supplementary reading.

Also available in electronic form.

Table of contents provided by Syndetics

  • List of figures (p. vi)
  • Preface to the second edition (p. vii)
  • 1 Introduction: What is management? (p. 1)
  • 2 Strategy (p. 11)
  • 3 Managing people (p. 36)
  • 4 Managing organizations (p. 62)
  • 5 Marketing (p. 98)
  • 6 Production (p. 128)
  • 7 Finance (p. 151)
  • 8 Knowledge and technology (p. 168)
  • 9 Culture and globalization (p. 185)
  • 10 The manager (p. 197)
  • Bibliography (p. 203)
  • Index (p. 208)

Author notes provided by Syndetics

Morgen Witzel is a lecturer and Fellow of the Exeter Centre for Leadership at The University of Exeter Business School, UK. His recent publications include Post-Pandemic Leadership (edited, Routledge 2022) and A History of Leadership (Routledge 2019).