MTU Library Catalogue

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How to be a graphic designer, without losing your soul / Adrian Shaughnessy.

By: Shaughnessy, Adrian [author].
Material type: materialTypeLabelBookPublisher: New York : Princeton Architectural Press, [2010]Copyright date: ©2010Edition: New edition.Description: 176 pages : illustrations, 23 cm.Content type: text Media type: unmediated Carrier type: volumeISBN: 9781568989839 (paperback); 1568989830 (paperback).Subject(s): Graphic arts -- Vocational guidance | Commercial art -- Vocational guidanceAdditional physical formats: Electronic version: How to be a graphic designer, without losing your soulDDC classification: 741.6023 Also available in electronic form.
Contents:
Introduction to the new edition -- Foreword / Stefan Sagmeister -- Introduction to the original edition -- Attributes needed by the modern designer -- Professional skills -- How to find a job -- Freeland or setting up a studio -- Running a studio -- Finding new work and self-promotion -- Clients -- What is graphic design today? -- The creative process -- Interviews.
Subject: Shaughnessy combines practical advice with philosophical guidance to help young professionals embark on their careers in graphic design.

Enhanced descriptions from Syndetics:

Published to instant acclaim in 2005, our best selling How to Be a Graphic Designer without Losing Your Soul has become a trusted resource for graphic designers around the world, combining practical advice with philosophical guidance to help young professionals embark on their careers. This new, expanded edition brings this essential text up to date with new chapters on professional skills, the creative process, and global trends that include social responsibility, ethics, and the rise of digital culture. How to Be a Graphic Designer offers clear, concise guidance along with focused, no-nonsense strategies for setting up, running, and promoting a studio; finding work; and collaborating with clients. The book also includes inspiring new interviews with leading designers, including Jonathan Barnbrook, Sara De Bondt, Stephen Doyle, Ben Drury, Paul Sahre, Dmitri Siegel, Sophie Thomas, and Magnus Vol Mathiassen.

Includes bibliographical references and index.

Introduction to the new edition -- Foreword / Stefan Sagmeister -- Introduction to the original edition -- Attributes needed by the modern designer -- Professional skills -- How to find a job -- Freeland or setting up a studio -- Running a studio -- Finding new work and self-promotion -- Clients -- What is graphic design today? -- The creative process -- Interviews.

Shaughnessy combines practical advice with philosophical guidance to help young professionals embark on their careers in graphic design.

MTU Cork Module DESI 8002 - Core reading.

Also available in electronic form.

Author notes provided by Syndetics

Adrian Shaughnessy was co-founder of the leading London-based design company Intro and was the company's creative director for 15 years before leaving in 2003 to pursue a career as a design writer. He writes regularly for Print magazine and for UK design magazines Eye, Creative Review, Design Week, and Grafik, and is a contributor to The Wire magazine.