MTU Library Catalogue

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Media and communication research methods / Anders Hansen and David Machin.

By: Hansen, Anders, 1957- [author].
Contributor(s): Machin, David, 1966- [author].
Material type: materialTypeLabelBookLondon : Bloomsbury Academic, [2022]Edition: 2nd edition.Description: viii, 314 pages : illustrations ; 24 cm.Content type: text Media type: unmediated Carrier type: volumeISBN: 9781137528247 (paperback).Subject(s): Mass media -- Research -- Methodology | Communication -- Research -- MethodologyDDC classification: 302.23072
Contents:
The research process -- Researching ownership and media policy -- Ethnography and observational methods -- Content analysis -- Critical discourse analysis -- Analysing narratives and discourse schemas -- Analysing photographs and videos -- Survey research -- Focus group interviewing -- Managing and analysing communication research data.
Holdings
Item type Current library Call number Status Notes Barcode
General lending MTU Bishopstown Library Lending 302.23072 (Browse shelf(Opens below)) Available MTU Cork Module JOUR 9006 - Core reading. 00220831
General lending MTU Bishopstown Library Lending 302.23072 (Browse shelf(Opens below)) Available MTU Cork Module JOUR 9006 - Core reading. 00220832
Total holds: 0

Enhanced descriptions from Syndetics:

This essential textbook provides a clear and authoritative introduction to qualitative and quantitative methods for studying media and communication. Written by two highly experienced researchers, the book draws on a wide range of media and communication research to introduce students to the relative strengths of the different research approaches. Beginning with an overview of the changing contexts and trends in media and communication research approaches, the book demystifies 'research' and the 'research process' by offering practical and accessible guidance on how to design, plan and carry out successful research projects in media and communication.

This is an indispensable text for all students of media and communication studies, particularly those undertaking their own research projects or taking modules in research methods.

Includes bibliographical references and index.

The research process -- Researching ownership and media policy -- Ethnography and observational methods -- Content analysis -- Critical discourse analysis -- Analysing narratives and discourse schemas -- Analysing photographs and videos -- Survey research -- Focus group interviewing -- Managing and analysing communication research data.

Author notes provided by Syndetics

Anders Hansen is Associate Professor in the School of Media, Communication and Sociology at the University of Leicester, UK.

David Machin is Professor at the School of Humanities, Education and Social Sciences, Örebro University, Sweden.