MTU Library Catalogue

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Customer service for hospitality and tourism [electronic book] / Simon Hudson and Louise Hudson.

By: Hudson, Simon [author].
Material type: materialTypeLabelBookPublisher: Wolvercote, Oxford : Goodfellow Publishers Limited, [2025]Copyright date: ©2025Edition: Fourth edition.Description: online resource (352 pages) : illustrations.Content type: text Media type: computer Carrier type: online resourceISBN: 9781917433112 (hardback); 1917433115 (hardback); 9781917433105 (paperback); 1917433107 (paperback); 9781917433129 (eBook).Subject(s): Hospitality industry -- Customer services | Tourism | Customer servicesDDC classification: 647.940688 Online resources: Access eBook
Contents:
Introduction to customer service -- The financial and behavioral impacts of customer service -- Understanding the consumer -- Developing and maintaining a service culture -- Managing service encounters -- The importance of market research -- Building and maintaining customer relationships -- Providing customer service through the servicescape -- The impact of technology on customer service -- The importance of service recovery -- Customer service and sustainability -- Promoting customer service internally and externally.
Summary: New for this edition:* Fully revised and updated throughout;* Three new cases on sustainability and customer service and updated cases throughout. * Brand new chapter on 'Customer service and sustainability' covering topics such as: The role of customer service in promoting sustainability; How sustainable practices lead to customer loyalty; How service quality perception affects the authenticity of sustainability initiatives; and three new case studies showing customer service and sustainability in practice.* New and extended material and case studies on AI and its influence on customer service. A fully revised and updated new edition of this bestselling and a unique text that explains not only the theory behind the importance of customer service but also acts as a guidebook for those wishing to put this theory into practice. In essence it is the 'whys' and 'hows'of customer service. Fully updated with current statistics, trends, and examples, it is full of up to date references to all the latest research from both academic and practitioner literature. Chapters cover important topics such as the financial and behavioural consequences of customer service, consumer trends influencing service, developing and maintaining a service culture, managing service encounters, the importance of market research, building and maintaining customer relationships, providing customer service through the servicescape, the impact of technology on customer service, the importance of service recovery, and promoting customer service internally and externally.The fourth edition of this book - like the first and second - is easy to read, very current, and full of references to all the latest research. It contains brand new material on issues surrounding sustainability and AI in the context of customer services, as well three brand new cases associated with these topics and a brand new chapter on 'Customer service and sustainability' covering topics such as: The role of customer service in promoting sustainability; How sustainable practices lead to customer loyalty; How service quality perception affects the authenticity of sustainability initiatives; and three new case studies showing customer service and sustainability in practice.-- Provided by publisher.
Holdings
Item type Current library Call number Status Notes
eBook MTU Bishopstown Library eBook 647.940688 (Browse shelf(Opens below)) Available MTU Cork Module TOUR6025 - Core reading, MTU Cork Module HOSP6079 - Supplementary reading, MTU Cork Module HOSP6055 - Supplementary reading.
Total holds: 0

Enhanced descriptions from Syndetics:

New for this edition:* Fully revised and updated throughout;* Three new cases on sustainability and customer service and updated cases throughout. * Brand new chapter on 'Customer service and sustainability' covering topics such as: The role of customer service in promoting sustainability; How sustainable practices lead to customer loyalty; How service quality perception affects the authenticity of sustainability initiatives; and three new case studies showing customer service and sustainability in practice.* New and extended material and case studies on AI and its influence on customer service. A fully revised and updated new edition of this bestselling and a unique text that explains not only the theory behind the importance of customer service but also acts as a guidebook for those wishing to put this theory into practice. In essence it is the 'whys' and 'hows'of customer service. Fully updated with current statistics, trends, and examples, it is full of up to date references to all the latest research from both academic and practitioner literature. Chapters cover important topics such as the financial and behavioural consequences of customer service, consumer trends influencing service, developing and maintaining a service culture, managing service encounters, the importance of market research, building and maintaining customer relationships, providing customer service through the servicescape, the impact of technology on customer service, the importance of service recovery, and promoting customer service internally and externally.The fourth edition of this book - like the first and second - is easy to read, very current, and full of references to all the latest research. It contains brand new material on issues surrounding sustainability and AI in the context of customer services, as well three brand new cases associated with these topics and a brand new chapter on 'Customer service and sustainability' covering topics such as: The role of customer service in promoting sustainability; How sustainable practices lead to customer loyalty; How service quality perception affects the authenticity of sustainability initiatives; and three new case studies showing customer service and sustainability in practice.

Includes bibliographical references and index.

Introduction to customer service -- The financial and behavioral impacts of customer service -- Understanding the consumer -- Developing and maintaining a service culture -- Managing service encounters -- The importance of market research -- Building and maintaining customer relationships -- Providing customer service through the servicescape -- The impact of technology on customer service -- The importance of service recovery -- Customer service and sustainability -- Promoting customer service internally and externally.

New for this edition:* Fully revised and updated throughout;* Three new cases on sustainability and customer service and updated cases throughout. * Brand new chapter on 'Customer service and sustainability' covering topics such as: The role of customer service in promoting sustainability; How sustainable practices lead to customer loyalty; How service quality perception affects the authenticity of sustainability initiatives; and three new case studies showing customer service and sustainability in practice.* New and extended material and case studies on AI and its influence on customer service. A fully revised and updated new edition of this bestselling and a unique text that explains not only the theory behind the importance of customer service but also acts as a guidebook for those wishing to put this theory into practice. In essence it is the 'whys' and 'hows'of customer service. Fully updated with current statistics, trends, and examples, it is full of up to date references to all the latest research from both academic and practitioner literature. Chapters cover important topics such as the financial and behavioural consequences of customer service, consumer trends influencing service, developing and maintaining a service culture, managing service encounters, the importance of market research, building and maintaining customer relationships, providing customer service through the servicescape, the impact of technology on customer service, the importance of service recovery, and promoting customer service internally and externally.The fourth edition of this book - like the first and second - is easy to read, very current, and full of references to all the latest research. It contains brand new material on issues surrounding sustainability and AI in the context of customer services, as well three brand new cases associated with these topics and a brand new chapter on 'Customer service and sustainability' covering topics such as: The role of customer service in promoting sustainability; How sustainable practices lead to customer loyalty; How service quality perception affects the authenticity of sustainability initiatives; and three new case studies showing customer service and sustainability in practice.-- Provided by publisher.

MTU Cork Module TOUR6025 - Core reading.

MTU Cork Module HOSP6079 - Supplementary reading.

MTU Cork Module HOSP6055 - Supplementary reading.

Electronic reproduction.: ProQuest LibCentral. Mode of access: World Wide Web.

Excerpt provided by Syndetics

Worldwide Excerpted from Customer Service for Hospitality and Tourism by Simon Hudson, Louise Hudson All rights reserved by the original copyright owners. Excerpts are provided for display purposes only and may not be reproduced, reprinted or distributed without the written permission of the publisher.