Cradle to cradle : remaking the way we make things / William McDonough & Michael Braungart.
By: McDonough, William [author]
.
Contributor(s): Braungart, Michael [author].
Material type: 
BookPublisher: London : Vintage, 2009Copyright date: ©2008Description: 192 pages ; 20 cm.Content type: text Media type: unmediated Carrier type: volumeISBN: 9780099535478 (paperback).Subject(s): Industrial management -- Environmental aspects | Recycling (Waste, etc.) | Industrial design -- Environmental aspects | Product life cycleDDC classification: 745.2 MCD | Item type | Current library | Call number | Status | Date due | Barcode | |
|---|---|---|---|---|---|---|
| General lending | MTU Kerry North Campus Library First Floor Main | 745.2 MCD (Browse shelf(Opens below)) | Available | 38888000960090 | ||
| General lending | MTU Kerry North Campus Library First Floor Main | 745.2 MCD (Browse shelf(Opens below)) | Checked out | 17/11/2026 | 38888000960074 |
Enhanced descriptions from Syndetics:
Recycling is good, isn't it?
In this visionary book, chemist Michael Braungart and architect William McDonough challenge this status quo and put forward a manifesto for an intriguing and radically different philosophy of environmentalism.
\"Reduce, reuse, recycle\". This is the standard \"cradle to grave\" manufacturing model dating back to the Industrial Revolution that we still follow today. In this thought-provoking read, the authors propose that instead of minimising waste, we should be striving to create value. This is the essence of Cradle to Cradle: waste need not to exist at all. By providing a framework of redesign of everything from carpets to corporate campuses, McDonough and Braungart make a revolutionary yet viable case for change and for remaking the way we make things.
Includes notes (p. 187-192).
Includes bibliographical references.
Introduction to the 2008 edition -- A question of design -- Why being "less bad" is no good -- Eco-effectiveness -- Waste equals food -- Respect diversity -- Putting eco-effectiveness into practice.
Architect William McDonough and chemist Michael Braungart argue that human industry need not damage the natural world. They explain how products can be designed so that, after their useful lives, they will provide nourishment for something new.
Author notes provided by Syndetics
Michael Braungart is a chemist and founder of the Environmental Protection Encouragement Agency (EPEA) in Hamburg. He has been lecturing at universities, businesses and institutions around the world since 1984 on critical new concepts for ecological chemistry, and is the recipient of numerous awards, honours and fellowships.William McDonough is an architect and founding principal of William McDonough + Parners based in Virginia. In 1999, Time magazine recognised him as a 'Hero for our Planet', and in 1996 he received the Presidential Award for Sustainable Development, the highest environmental honour given by the United States.