MTU Library Catalogue

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Foundations of marketing / John Fahy, David Jobber, and Svend Hollensen.

By: Fahy, John, 1962- [author].
Contributor(s): Jobber, David, 1947- [author] | Hollensen, Svend [author].
Material type: materialTypeLabelBookPublisher: Maidenhead, UK : McGraw-Hill Education, [2026]Copyright date: ©2026Edition: Eighth edition.Description: xxii, 420 pages : illustrations ; 27 cm.Content type: text Media type: unmediated Carrier type: volumeISBN: 9781526850638 (paperback); 152685063X (paperback).Subject(s): MarketingDDC classification: 658.8 | 658.8 JOB
Contents:
The nature of marketing -- Marketing strategy and planning -- Understanding customer behaviour -- Marketing research and customer insights -- Market segmentation, targeting and positioning -- Value through products and brands -- Value through services, relationships and experiences -- Value through pricing -- Distribution: delivering customer value -- Integrated marketing communications I: mass communications techniques -- Integrate marketing communications II: direct and online communications techniques -- The marketing environment and sustainability.
List(s) this item appears in: MTU Kerry New Books Summer 2026
Holdings
Item type Current library Call number Status Notes Date due Barcode
General lending MTU Bishopstown Library Lending 658.8 (Browse shelf(Opens below)) Available MTU Cork Module MRKT 6008, 6004, 6005, 6023 - Core reading. 00198248
General lending MTU Bishopstown Library Lending 658.8 (Browse shelf(Opens below)) Checked out MTU Cork Module MRKT 6008, 6004, 6005, 6023 - Core reading. 30/10/2026 00198247
2 hour loan MTU Kerry North Campus Library Desk Loan 658.8 JOB (Browse shelf(Opens below)) Available Kerry Module MKTG 61003 Essential 38888000966154
General lending MTU Kerry North Campus Library First Floor Main 658.8 JOB (Browse shelf(Opens below)) Available Kerry Module MKTG 61003 Essential 38888000966162
General lending MTU Kerry North Campus Library First Floor Main 658.8 JOB (Browse shelf(Opens below)) Checked out Kerry Module MKTG 61003 Essential 27/10/2026 38888000966170
Total holds: 0

Includes bibliographic references and index.

The nature of marketing -- Marketing strategy and planning -- Understanding customer behaviour -- Marketing research and customer insights -- Market segmentation, targeting and positioning -- Value through products and brands -- Value through services, relationships and experiences -- Value through pricing -- Distribution: delivering customer value -- Integrated marketing communications I: mass communications techniques -- Integrate marketing communications II: direct and online communications techniques -- The marketing environment and sustainability.

MTU Cork Module MRKT 6008 - Core reading.

MTU Cork Module MRKT 6004 - Core reading.

MTU Cork Module MRKT 6005 - Core reading.

MTU Cork Module MRKT 6023 - Core reading.

MTU Kerry Module MKTG 61003 - Essential reading.