Understanding media in the digital age : connections for communication, society, and culture / Everette E. Dennis, Melvin L. DeFleur.
By: Dennis, Everette E [author]
.
Contributor(s): DeFleur, Melvin L. (Melvin Lawrence).
Material type: 
BookPublisher: Boston : Allyn and Bacon, [2010]Copyright date: ©2010Description: xiii, 411 pages : illustrations (some colour) ; 28 cm.Content type: text Media type: unmediated Carrier type: volumeISBN: 9780205595822 (paperback) :; 0205595820 ((paperback) :.Subject(s): Digital mediaDDC classification: 004.6 DEN | Item type | Current library | Call number | Status | Barcode | |
|---|---|---|---|---|---|
| General lending | MTU Kerry North Campus Library Ground Floor Main | 004.6 DEN (Browse shelf(Opens below)) | Available | 38888000952006 |
Enhanced descriptions from Syndetics:
Written by two of the field's most eminent experts, this exciting new introduction to mass media makes connections between communication research and the reality of the media industry.
Understanding Media in the Digital Age shows readers how to navigate the world of traditional and new media while fostering an understanding of mass communication theory, history, active research findings, and professional experience.Formerly CIP. Uk.
Includes bibliographical references and index.
Understanding communication concepts in the internet age -- Navigating change: the rise of digital and global media -- Books: the first and most respected mass medium -- Newspapers and news media: delivering information to society -- Magazines: voices for many interests -- Motion pictures: the great entertainer -- Radio: the resilient medium -- Television: the most influential medium -- News, journalism and public affairs -- Popular culture: entertainment, sports and music -- Advertising: using media in the marketplace -- Public relations: influencing beliefs, attitudes and actions -- Social forces: economics, technology and policy -- Media effects: the processes and influences of mass communication -- Ethics: assessing the content and behavior of the media.
Author notes provided by Syndetics
Everette E. Dennis is the Felix Larkin distinguished professor of media and entertainment industries at Fordham University in New York City where he heads the Center for Communication. A noted author, foundation executive and institution builder he was founding director of the Media Studies Center at Columbia University, founding president of the American Academy in Berlin and author/coauthor of some 45 books on mass communication and media industries, including studies of digital strategies.